In general, SEO refers to the actions we take to optimize the site, to increase the ranking in search engines so that it is included in the initial results of Google. To do this, factors such as the number of backlinks, good content production, suitable keywords, etc. are effective.
SEO has two parts, internal and external. Internal SEO, actions that we do inside our own site, including: content creation, keyword selection, our descriptions and… includes External SEO refers to all actions that cause other sites to communicate with our site, such as backlinks.
But another part of SEO that is less noticed by others and is of great importance is technical SEO. Technical SEO or technical SEO makes Google robots examine our site. You can contact Seokar company to receive SEO services .
What is technical SEO?
Technical or technical SEO, as the name suggests, increases the technical level of the site to increase its position and rank in search engines.
The main task of technical and technical optimization of the site is to increase the speed of the site in the website design and make it easier for search engines to crawl our site and have a better understanding of our site.
Technical SEO helps external SEO a lot in the sense that it makes the communication channels to our site open at a higher speed.
The importance of technical SEO
Google always tries to display the best results for users’ searches, therefore, Google evaluates websites based on various factors, one of these factors is the loading speed of website pages. As we said earlier, these factors make Google’s crawling robots understand the sites more fully and better. As a result, your site will get a better ranking with Google.
On the other hand, it should be said that if you do not follow the technical SEO tips, it will cause your site not to be seen by Google and not to be seen in Google’s results, so your site will have less input.
Technical SEO steps (mobile friendly)
Responsive site
Responsiveness is one of the most effective factors in SEO. This means that the display of your website on a mobile phone or on a tablet should look good and appropriate. Google pays more attention to sites that have this feature and ranks them higher. The reason is that a large number of users use mobile phones and tablets to browse the web.
Site security
One of the requirements of having a healthy and technical site is a site that has high security and protects user information. For this, many methods can be used, one of the most important of which is the use of an SSL security certificate or the use of the HTTPS protocol.
Increase site speed
Increasing the speed of the site is very important in increasing the position of your site. Because, the visitor who enters your website waits for a very short time for your site to load, and if this time is long, he will leave your site and go to other websites. This will damage your website.
Making a site map
Using a sitemap makes it look like you database shop have provided a road map to search engines and crawlers. This will make your site easier to see and crawl. By creating a sitemap file, you can increase the ranking of your site in Google.
Today, many users have access to the Internet and use it widely. The wide presence of users in cyberspace has made many businesses use this space to sell their products or services. In order to better introduce products or services and then sell more, there is a need to produce appropriate and high-quality content that will attract more audiences to your brand.
Due to the importance of content creation for businesses, many of them are faced with the question, “Should we form a team or outsource content creation?”, if you are also looking for the answer to this question, don’t miss reading the next article.
Should we form a team or outsource content production?
This question can be a bit difficult to answer precisely because it all depends on your business and the budget and capital you have at your disposal. In some cases, organizations seek to form a content production team, for which they have to take the trouble of hiring skilled people, such as content production team managers, editors, supervisors, and writers, and allocate part of their organization’s resources to the presence of these people.
Due to the challenge that creating a content production team creates for organizations, many of them turn to outsourcing content production. Outsourcing content production makes the organization not responsible for forming a team because the teams that undertake this work are already formed or you need a content production force within your organization to manage them.
It should be noted that finding a good and efficient content production team that can get orders at a reasonable content production cost is not an easy task, but it will be easier and faster than the process of hiring a content production team. Also, the costs of recruiting and hiring staff are much higher than those of remote workers, and content outsourcing can help you use your financial resources more efficiently.
Of course, the outsourcing of content production also has its disadvantage, one of which can be the occurrence of a small amount of errors in the transmission of content, because the team that is present in your organization will be better acquaint with your field of work and the way you work. But in general, the advantage of this method are more than its disadvantage, and for this reason, its small defects can be ignore.
To which team should we entrust the production of our content?
If you have decided to outsource your content and trust a team outside your organization, you need to know the characteristics of a good content team in order to finally get quality output that meets your expectations. For this reason, we will mention the features that a content team should have.
Producing quality and valuable content
In relation to content production, quality is the first word. The better the quality of the produce content, the more audience will be attract to your site or social network account. For this reason, it is necessary to choose a content production team that can obtain the most up-to-date information from reliable sources and express it in an eloquent language so that you can finally have valuable content at your disposal.
The existence of high-quality content on the site’s blog or the brand’s social network account makes users share that content with those around them. In this way, in addition to attracting more audience, the brand also gets social proof in the eyes of users. So it is better that the team you are looking for does not sacrifice the quality of the content for its quantity.
Provide creative and non-repetitive content
Today, the competition among businesses has increased, and for this reason, the existence of creative and non-repetitive content is of great importance. On the other hand, other users are not interest in reading direct advertisements and value such content less. As a result, creative content that can indirectly promote the brand will attract more audiences. The creativity of the content production team can make the brand reach its own signature in the digital world and stand out from other competitors.
Commitment and responsibility
One of the things that encourages facebook pixel setup guide organizations to look for outsourcing their content production is the lack of time to produce professional content and follow it up by the organization itself. For this reason, it is necessary for the team that undertake the work of content production to be commit and deliver the content to the employer at a certain time. Accountability in content production can be a shining mark for the content production team.
Attention to details
In order to be finalize, a content must go through several stage and finally be deliver with full compliance with the details and all the rule of writing and editing. For this reason, attention to detail is consider one of the most important feature of a good content production team.
Validity
The portfolio of any team’s work is consider to be the birth certificate of that team, because with one look, you can get a lot of information about the validity or not of that team. Another way to measure credibility is to be on various social networks and use the opinions of previous employers, which can give you a good perspective for cooperation.
Providing services at a reasonable cost
In addition to providing high-quality content, the content production team must also consider a suitable cost so that organizations can take advantage of the impact of high-quality content in building their brand according to their budget.
Timely support
The content production team is responsible for supporting the produce content, which can be edit and update. Since the final product shows the quality of the team’s work, the content production team should be more enthusiastic than the employer to edit and update the content so that the final product remains up to the standards of the day.
Counseling
Advice and guidance from the content b2c fax production team can take your brand several steps forward in a short period of time. Since the content production team examines various sources and considers your competitors, it has a good view of your company’s issues and therefore can be a good consultant for you.
tribune; The right choice for content outsourcing
In today’s competitive and challenging market, ignoring quality content is something that will ultimately cost businesses. Therefore, every business that operates in the digital world needs marketing through content . Outsourcing content production is one of the methods that many businesses use to achieve professional content marketing. Considering the advantages that this method brings, outsourcing can work better than forming a content production team for organizations.
With content strategy to other services related to the content production of your business, and finally deliver high-quality content as quickly as possible and according to the deadline. Considered, take delivery.
Robots.txt optimization
Robot.txt is a text file that tells search engines which pages to check by being in the main directory.
URL optimization
To do this, measure should be taken, including: the address should be as short as possible, a space (-) should be use to separate words, a keyword should be use in it, lowercase letters should be use in it, and.
Removing broken and broken links on the site
A 404 website page occurs when the page the user is looking for no longer exists, meaning that the page you are looking for is not available. The best way to eliminate these pages on the site is to redirect them or move them to alternative pages.
conclusion
Technical SEO consists of many things that we mentioned here. We realized that technical SEO is one of the most important parts of SEO. If you don’t have any information about SEO, you can get help from experts in this field and improve the quality of your website.
