1. Surveys and Questionnaires
Why they work:
People enjoy sharing opinions and receiving personalized responses.
Example: A beauty brand might offer a skin type quiz and recommend products based on the answers.
Tools: Typeform, Google Forms, Instagram Polls.
2. Custom Calculators and Tools Why do they work?
They provide immediate value to the user, helping them make decisions.
Example: A fintech may offer a savings calculator , showing how much money can be accumulated in a what is the average number of incoming week?
year.
3. Contests and Sweepstakes Why do they work?
They encourage interaction and viralization, as users often share to participate.
Example: An e-commerce can run a giveaway on Instagram where users have to comment and tag friends.
Platforms: Easypromos, Gleam.
4. Interactive Videos and Augmented Reality Why do they work?
They involve the user in the experience, allowing them to choose how they interact with the content.
Example: A furniture brand can allow customers to view products in their home with AR.
Tools: Wirewax, Snapchat AR, YouTube Interactive Video.
5. Infographics and Slider Content Why do they work?
They make complex information easier to understand in a visual and chine directory engaging way.
Example: A nutrition blog can create an interactive infographic about healthy diets .
Tools: Canva, Genially, Infogram.
Conclusion
Interactive content not only captures attention, but also encourages participation and strengthens engagement . Implement these strategies to better connect with your audience and stand out on social media.
