You can manage the indicators. Statistics change depending on how you work on your profile. Act thoughtfully, competently, and positive metrics will only grow.
Quality content
Carefully analyze people’s preferences and special database publish what they like. The more interesting and engaging the posts, the more users will like, comment, repost or save.
Don’t forget to experiment with videos. According to statistics, photos get more likes and seem more effective. But in practice, videos are commented on twice as often (data from News Whip).
Working with the audience
Communicate with your subscribers. Create interesting polls, organize contests, respond to comments. These are basic rules, but they help increase the number of likes and comments.
What results are considered normal?
Once the Instagram account statistics are collected, it is quite logical to ask whether the obtained indicators are normal, whether there are any problems. Let’s look together at what should be taken into account to assess progress and what criteria indicate how healthy and active your profile is.
- Post reach. It often happens that a person subscribes to an account, but does not always view all the posts. It is recommended that the reach be at least 30% of the number of subscribers. For Reels, this figure may be higher.
- Dynamics of subscriber growth. For a business profile, it is important that their number grows gradually. For small accounts (from 1,000 to 10,000 subscribers), a good result would be an increase of at least 5% per month, but the more, the better.
- Number of likes. The minimum should be at least 10% of the reach.
- Number of comments. Usually this number is less than the previous ones, but still strive for more, try to encourage commenting on publications to reach a level of at least 5% of the coverage.
- The percentage of the target audience should be at least 60%. For example, if you are targeting an audience from Dnipro, then at least 60% of your subscribers should be from this city. Or if you are targeting young people aged 18-24 in selling your products, and more than he aha ka pc rugged? half of your subscribers are older, it might be worth reviewing your content strategy.
It is important to understand that personal pages always have higher Instagram profile statistics than corporate accounts, since people want to respond to specific individuals, rather than look at photos of products from faceless brands.
You can also pay attention to the number of reposts and saves. This depends on the type of account and the content of the publications. People often want to save lists, tips, instructions, interesting places and ideas. And they repost funny posts, thoughts and content that evokes emotions.
How to Use Instagram Statistics and Plan Your Future Work
In conclusion, we would like to remind you that now it is not enough to know where to look at statistics on Instagram, it is important to understand how to plan your work using this data. Otherwise, a situation may arise where the numbers are collected separately, and the strategy is also developed separately. To prevent this from happening to you, use several of our recommendations:
- regularly evaluate the number of views and make sure that the reach indicator does not decrease. Keep your finger on the pulse of what types of content are of greater interest to your target audience and generate reactions. Be sure to include them in your plan;
- Study the statistics of each post to identify b2b fax lead successful topics and publication formats;
- Analyze your target audience’s activity at different times and plan your posts to get noticed;
- Compare metrics collected at different times and for different content to see what works best;
- Instagram post statistics are important if you’ve conducted an experiment, such as adding a photo of your clothes from a new angle or in different lighting. The numbers will show how your audience reacted to it.
And finally, keep an eye on your competitors in the niche, study their statistics and approach your activities creatively. Then the data you receive will really work.
Conclusion
Statistics on Instagram help you understand not only who your target audience is, but also what they are interested in. This information helps you create effective content that will help your business grow. Use the data when creating a promotion strategy, choosing the topics of publications, and when to post them. This is the only way you will successfully achieve your goals.
