In business, the key to success is often understanding your competitors’ strategy. How many times have we heard stories like this – a company is doing well, they offer a great product or service, they get good reviews from customers… and then they are caught off guard by a strong new competitor.
And if you are a Wildberries supplier or you are the owner of your own online store, then it is very important for you to conduct competitor research, namely price analysis through price parsing.
The Importance of Price Parsing
Let’s take a look at how price scrapers and price scraping can help your business today.
What is this?
Scraping is the process of extracting library shop publicly available data from websites. First, a scraper accesses the site just like your browser. Then it analyzes the information and extracts the data you’re looking for. And then it exports that data into a format of your choosing—usually a spreadsheet.
So, price scraping is a part of the website scraping process and it is used specifically to collect prices from specific pages of online stores or marketplaces.
Why do you need price parsing?
Let’s say you sell handmade jewelry on Wildberries. You make keychains, necklaces, and rings out of glass. While no one can sell exactly what you make, there will Giá của apple yv plus là bao nhiêu be other people selling glass jewelry in their own unique style. Competition is necessary for a thriving marketplace, and that’s all well and good, but you obviously don’t want them stealing your potential customers. Maybe you have three competitors who offer necklaces similar to what you sell – the same type of chain, the same design of glass pendant, even similar color options.
For most big-box stores, price is the most important factor in deciding which product a customer will choose. Big marketplaces like Wildberries and AliExpress have trained shoppers to look for the cheapest
So, you take some price scraping
software that’s not too expensive, and by lists you set it up to scrape each of these three competitors’ pages. Now you can get real-time pricing information for these three necklaces. If one of your competitors drops their price for a day during a sale, they’re going to take up a lot of your traffic on that particular day, so you want to drop your price too. And if their prices go up, you want to make sure that your prices stay low so you can poach customers
