here is one business, but many points on the map. The situation is familiar to companies that have several offices, retail outlets or representative offices in different cities and even countries. How to approach promotion in this case?
Local SEO will help you take high
positions in organic search. This advertising database is an approach in which the page of each business location is optimized separately, taking into account the features of the search results, target audience and competition.
Let’s take a step-by-step look at how to implement regional SEO and get the best results from it.
Content Regionality on the site. There are several ways to show search engines that your business is represented in different regions. First of all, you can do this through your website. Here are the options:
Separate pages . Add all the
information related to the department, regional keywords and promote them separately in search. The solution is suitable for sites where the terms of cooperation do not depend on the region. Example: site.com/chicago, site.com/paris.
Separate folders or subdomains . A popular a guide to duplicate content in seo choice for large resources and online stores allows you to adapt content to the location. Example: chicago.site.com, paris.site.com.
Individual sites . Developing such a solution requires more resources. Suitable for companies whose branches differ significantly from each other in services, assortment or other indicators. Example: chicago-site.com, paris-site.com.
Domain zones . If the business’s representative offices are located in different countries, this can be indicated not only by separate sites, but also by national domain zones. Example: chicago-site.us, paris-site.fr. For Google, when determining the location of a site, the domain zone and IP address are important; information from the cards will be a significant clue for it.
Regionality in cards If you are azb directory promoting a local business with physical points of sale or offices, it is important to monitor the completeness and relevance of the information in the “My Business” profile. This is what the search engine uses to generate search results. For Yandex, this is “Organizations”.
