Honor returned to the No. 1 smartphone market share position in China in Q3 2023. This comes from the latest Counterpoint, Canalys and IDC reports. The Chinese market experienced a 3% drop in sales in Q3 2023 compared to Q3 2022. This means that the fight for each customer is even more important, as fewer phones are sold.
Counterpoint pointed out in the report that Honor is focusing on offering more affordable mid-range products with promotional prices for retailers and consumers, and that this strategy has proven to be effective.
Honor in Q3 2023 in China again 1st in terms of market share
In Q3 2022, they had a 17.2% market share and ranked third after Vivo and Oppo. In Q3 2023, they took 1st place in China with an 18.3% market share. Then Vivo and Oppo follow with a significant drop in market share. The largest annual sales growth was recorded by Huawei, which increased its market share by 3.8% points.
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Honor achieves a higher market share mainly at the expense of the Honor X50 and Honor 90 smartphones . The Honor X50 canada people series focused on improving durability as the central driver that boosted sales in Q3. At the same time, Honor also made a serious entry into the foldable phone category, including the Honor Magic Vs2 phone. At IDC, however, they highlighte
