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Maxim Zakharov
Founder of WillDay Studio
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Semantic core
Clustering
Building a demand-based structure
Site setup
Registration in Yandex and Google
Filling in tags and headings
Content writing
Links
Competitor Analysis
Necessary programs and services
Basic mistakes in promotion
Conclusion
If you set a goal to promote your site to the top positions of search engines, then you will be tempted to try all the methods that exist in RuNet. Unfortunately, half of the email data experts who write articles are not experts and know about SEO only in theory, so the time spent will not be justified.
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We are practitioners with more than 10 years of experience, so we consider it our task to guide you, tell you about the tools and methods that we use in our work, which will help you master the subject at least 2 times faster.
Stages of website promotion
In this article, we will analyze all stages of website promotion, and also show the tools that help us get to the top of search engines faster.
1. Competitor analysis and structure collection
Before collecting the semantic core, we recommend creating the structure of the existing site, for example, in the Xmind program. And if possible, expand the structure at the expense of competitors. If you find an aggregator like Ozon, Yandex Market or SberMarket in the search results, this is not your competitor. Search engines really like such large sites for their well-developed behavioral factors, a large assortment of goods and hidden user pain points due to detailed product characteristics.
2. Semantic core
Yes, we recommend starting with the semantic a beloved classic for free core, since it is the basis for such elements as title, description, structure, and decisions about promoting a particular section.
You can collect a core with keywords in the service https://wordstat.yandex.ru , where you need to log in under Yandex mail and select the region in which you plan to promote. Enter a key phrase in the empty line that describes your activity, for example, “turnkey house construction” and the system ch leads will show you how many people per month request this information.
