For centuries, stories have been passed down from generation to generation. It brings people closer together, provides an alternative to real life, but can also offer support when reality is too complex. We call this storytelling. This marketing strategy has become an indispensable part of the field because it delivers proven results. But what exactly is storytelling? And how do you use it successfully for your company? Discover it in this blog!
What is storytelling?
Storytelling is part of being human. It’s how we’ve emotionally connected to each other for thousands of years. So it’s no surprise that brands are using storytelling to engage customers. In fact, 92% of consumers say they want ads to feel more like stories.
If you want customers to buy your brand, you need to show them who you are. Through storytelling, you can establish your passion and expertise and show what makes you different. This will help you build an empathetic connection with your customers, which can lead to stronger sales.
Storytelling done right
Lights, snow, Santa Claus and the setting of the panicky rush before the holidays: these are the ingredients for a Coca Cola commercial around Christmas. When watching this commercial, everyone stays glued to the TV, while people often zap away during other commercials. How is this possible?
As a marketer, your goal is to attract and retain the attention of your target audience. Storytelling is a way to achieve a goal by telling a story. Coca Cola has been involved in content and storytelling for years! Everyone knows the brand’s commercials and people even talk about them. This is because the viewer is taken along in a story. With a good story, phone number library you can touch people and you can convey the message even better to people, so that they don’t forget it so quickly. In fact, by using storytelling in the right way, it is even possible that your target audience will pass on the story.
Getting started with storytelling
‘You can’t sell anything, if you can’t tell anything.’ For companies and organizations, there is no difference between Valdziniet savu auditoriju ar šīm svaigajām februāra mārketinga idejām storytelling and writing a book. But what is the best way to approach this? Make sure that you don’t just start haphazardly, but that you really think ao lists carefully about how you can best package your message. It is important that you take the following points into account:
Main character: what is your story about? You want to grab the attention of your target audience, so play on the customer’s feelings. Put your customer at the center or someone he or she can identify with well.
Ambition: What does your customer want? Whether it’s buying a new car or ordering a pizza, everyone has desires and practical tasks they want to accomplish.
The conflict: read a book or watch a film once and you will see that there is always a twist in the story, or the conflict. It makes the story exciting. Finding a new car is difficult, because the selection is so large. Ordering a pizza from a new shop? Always a risk, because it might not be as tasty as you expected. Everyone wants to fulfill his or her ambition, but there may be factors that prevent it. In order to convince the customer, it is important to show that you understand him or her.
