By Editorial Staff with No comments Web & App DevelopmentDigital Marketing
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AppsFlyer today released the 16th edition of its 2023 Performance Index , ranking the top mobile advertising media sources across 11 regions and 22 different app categories. This research shows that “the economic downturn had a significant impact on the mobile app media space throughout 2023.”
The reason is that “almost all
A major media sources experienced declines and app install ad spend budgets were down 20% in Q3 2023 compared to Q3 2022,” according to the press release sent to media outlets.
“As the world continues to recover from bouts of economic uncertainty, marketers and media owners cannot afford to make the wrong decisions, especially when it comes to allocating budgets to media sources. Only four of the top 20 media sources have buy telemarketing lead seen their budgets increase this year, media costs continue to fluctuate, and channels like CTV (connected TV) are driving ecosystem players to adapt quickly and think outside the box to reach consumers. For marketers, selecting the best media partners is especially important on iOS because of its high audience quality. However, privacy-driven measurement fragmentation has only created more uncertainty, increasing the need for accurate performance rankings for the platform.”
Netta Lev Sadeh, General Manager EMEA-SANI at AppsFlyer
Following this news, we recommend this one about the between desktop and mobile its important to make publication of AppsFlyer’s The State of eCommerce App Marketing 2023 report.
AppsFlyer Performance Index 2023 Findings
Apple Search Ads and Meta lead the market on iOS (gaming and conventional)
The best way to properly describe the state of the iOS media market is to look at a single source of truth (SSOT). AppsFlyer’s first-ever iOS SSOT index combines SKAdNetwork (part of Apple iOS that allows advertisers to measure campaign performance aero leads while preserving user privacy) and traditional attribution, and accurately deduplicates between the two data sources.
