Don’t run away. The Marketer has used the phrase “Post Campaign Analysis” in a new and much more fun way than my agency friends will be used to. The Marketer generally focuses on marketing in general or specific marketing campaigns.
And instead of having these pieces floating around the site
You can find them all here, chronologically from the daptar email nagara date we saw them. The ads are better at Hungry Jack’s I have a pineapple. I have a Whopper… OMG what do we even need to say. Is this the greatest burger ad ever. No burgers appear until 10 secs from the end… And we don’t even care if you are pro or anti pineapple in food – this transcends the age-old debate. Using YouTube star Pikotaro was a stroke of genius – and since he’d already shown his affection for pineapple in his hit video PAPP (pen pineapple apple pen) and so had his 16m subscribers with PAPP being viewed over 236m times, why not make this about a burger with pineapple.
You know your ad is good when it’s getting parodies. For those of us who like closure. We don’t know if she got her Whopper, but there was this: So hopefully her efforts were rewarded. If you see marketing gold like this – feel free to tag The Marketer so we can share it. ING is ListenING ING absolutely nails this post: ING – ListenING post are you listenING to your audience like ING is. Everyone loves a play on words, and this sweet sweet copy making music bank-relevant, set out like Spotify, more than trumps that fact that this is pretty average creative.
Check the comments – there’s gold like this as people
discover the clever way the brand has piggybacked Die Bedeutung von EEAT und Führung mit hilfreichen Inhalten something we’ve all used in a fun, relatable way. With the brand dancing through the comments with a mix of GIFs and very straightforward advice about their products, ING make a boring topic like finances fun to be part of – hence the healthy dose of Social Proof you can see. It doesn’t always cost big bucks to create great content. Sometimes it’s just clever.Carma Levene is the quintessential marketing nerd who loves exploring strategy and tactics. She’s worked with international agencies, SMBs, NFPs and government departments, but she’s most at home in the hospitality, events and tourism niche.
Moving between strategy, implementation, analysis and optimisation, Carma loves nothing more than pulling all the pieces together to make an impact on a businesses bottom line. Her passion and experience led her to become a Seasonal Academic at ECU tutoring Social Media Marketing students at the School of Business and Law. Her insights have been internationally published by Social Media Examiner (among numerous industry publications) as a subject matter expert in Social Media Marketing, Strategy and Personal Branding.
Carma is the State Deputy Chair of
the Australian Marketing Institute, a member of the Oasis Committee, and a seasoned awards judge. She’s a mentor to early career marketers and experienced podcast host. She also Co-Founded The Marketer, and runs Grill The marketer – an event series for local marketers. The Marketer Carma & Clayton founded The Marketer to create a space to talk about marketing campaigns from a local perspective. It started with a website and a podcast, and now has a successful event series with a passionate following.
We’re so proud of the last 5 years of running Grill The Yeezys Shoes marketer and building our community. It really is a pleasure to be able to bring them the best minds in the business to help boost their careers, stoke their creativity, and satisfy their curiosity. As we know, the best practitioners are lifelong learners.
