Google is a driving force in the shopping experience; a survey revealed that 59% of shoppers use the search engine to research products before purchasing. With back-to-school sales intensifying all around them, potential customers will be heading to Google to find the best deals.
By using Google’s Local Inventory Ads. Be found by local you can be one of the first results they see… by advertising at the top of their searches. If someone within a certain radius searches for backpacks near them, and you have backpacks, your inventory will be among the results they see.
Historically, managing local ad inventory has india car owner data been a bit of a challenge for SMBs. Having Lightspeed manage these ads reduces setup time, allowing you to launch your back-to-school ads as early as possible.
Meet the needs of customers who want to shop online while getting their products quickly.
Even as the world returns to normal, some customers won’t give up curbside pickup, buy online, and pick up in store. They can represent the best of both worlds for busy back-to-school shoppers trying to avoid long lines: they don’t have to wait to buy school supplies or deal with delivery deadlines.
To ensure you can process curbside pickup and BOPIS orders without causing confusion, make sure of the following:
- Have an eCom inventory system that implement caching and compression automatically syncs with your in-store inventory. You don’t want to accidentally sell the same item twice, after all.
- Train your employees on how to review and close online orders for pickup, including procedures for setting aside items in orders.
- Offer customers a contactless way to pay at pickup. Lightspeed retailers in the US can use Mobile Tap to accept payments anywhere. Be found by local from the curbside counter to the curbside.
Offer personalized service for major purchases by appointment
In addition to clothing and school supplies, electronics and other more specialized purchases, such as musical instruments, will be on many back-to-school lists this year.
However, these are expensive purchases. Parents alb directory and students may want to get the right advice before making their final decision. This is where appointment shopping comes in: customers commit to shopping locally (with you!) and getting expert advice before spending their money.
