In addition to clothing and school supplies, electronics and other more specialized purchases, such as musical instruments, will be on many back-to-school lists this year.
However, these are expensive purchases. Parents and students may want to get the right advice before making their final decision. This is where ig data appointment shopping comes in: customers commit to shopping locally (with you!) and getting expert advice before spending their money.
Offer personalized service for major purchases by appointment
Using automated appointment scheduling tools can help you manage shopping appointments without adding extra work to your day. Legendary musical instrument retailer Virtuosity uses Lightspeed’s appointment scheduling tool to automatically send reminder emails and collect customer contact information. With a similar setup in your store, you can ensure appointments are kept and follow up with customers after school starts.
Clear out your back-to-school stash to make room for vacation
As the end of the school year approaches, be proactive about clearing out your inventory. After all, inventory that doesn’t sell is inventory that’s holding you back. Seasonal gifts are more exciting than back-to-school sales that last into fall!
Identify any back-to-school unsold stock (or should we say, the bad guys) you have left in your inventory. Your POS system reduce heavy tasks on the main thread should track this, and Lightspeed users can use the built-in inventory reports to quickly check their levels. Give them an impressive promotion—not so much that you’re giving them away for free, but enough so that you don’t hold onto that stock for too long.
As a bonus, check your sales figures and identify your biggest back-to-school sellers; Lightspeed Analytics can find them with the Recent Sales report. While it’s almost certain that back-to-school 2022 will still look different than 2021, you can use this information to make some educated guesses about what you should buy next year.
The 2021 school year has already begun. Are you ready?
With the 2021 back-to-school shopping boom alb directory already underway, there’s no time to waste—the sooner you start your sales, the better.
