In recent years new strategies have emerg to create advertising one of them being programmatic advertising. This type of advertising is bas on more personaliz advertising which works through a bidding system.
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What is programmatic advertising?
Programmatic advertising is a marketing specialty that has become increasingly important in recent years. It is bas on the automation of the process of buying and selling display advertising.
In other words programmatic advertising could be defin as automat advertising which connects brands and consumers through ads that spark interest in the consumer.
Types of programmatic advertising
Within programmatic advertising different types can be differentiat depending on the characteristics the main ones are two: on the one hand direct programmatic advertising bas on the direct contracting of advertising using software or a platform. This type of advertising allows the brand to take control of the campaigns as it allows the brand to choose where the advertisement will appear and the target audience.
Secondly we can differentiate between Real Time Bidding or RTB. The objective of this type of programmatic advertising is to create an impact on a spectrum of users with previously defin characteristics. In addition through this system brands can bid for different advertising spaces with the aim of directing their advertisement to the target of users who are most likely to click on it.
How does programmatic advertising work?
Programmatic advertising is bas on the use of algorithms through which coincidences are detect between the attributes of the users and the definition of the advertisers’ target. As well as between the target audience of the brands and the available advertising spaces.
Programmatic advertising is bas on the purchase and sale of advertising spaces through bidding. Therefore the offer of advertising space is sent to different advertisers whose target audience is relat to the place where the space is locat. For example it would not be logical to send an offer of advertising space on a children’s clothing website to a brand specializ in the sale of extreme sports equipment.
In this way the different advertisers who have receiv the offer bid for the advertising space with a minimum price already establish. Therefore the winner of the bid will be the one who publishes his advertisement in said advertising space.
Social media The figure below shows the how to build telemarketing data average. How to build telemarketing data across all sites in each. Globally, the average total site bandwidth in our original network is network. The highest average capacities are found in East Asia website. The U.S. and Canada, and Western Europe. partly due to the presence of high-capacity data. telemarketing data center connections in those regions.
What are the objectives of programmatic advertising?
As it is advertising one of the objectives of programmatic advertising is to achieve an attractive image of the product and relat to the characteristics and interests of users. However the main objective is the final sale of the product and therefore the increase in sales.
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Advantages of programmatic advertising
Programmatic advertising has numerous advantages over traditional advertising. This is one of the reasons that has help it to become establish in recent years. Firstly the automation of processes has brought about great advances since it does not require the human factor and it is enough for the advertising space provider to connect to an SSP platform.
On the other hand it allows for offering more personaliz content to users since by deciding the attributes of the target audience it is direct and personaliz to the determin target. In other words it allows for establishing segmentation by users and the creation of personaliz messages. In addition programmatic advertising has a greater reach so it reaches more users and therefore can be very useful for achieving objectives.
Finally programmatic advertising has a great advantage and that is that it is real-time advertising and therefore can be modifi at any time.
Nowadays many companies are opting for programmatic advertising to
Publicize their services and products. In this way they achieve a greater reach that directly impacts their target audience.
TikTok is currently position as the favorite social network among teenagers and “influencers” around the world. It is an application that allows sharing one-minute videos which encourage creativity and humor.
TikTok has experienc very rapid growth the success of this social network is due to the fact that it allows greater involvement and interaction with the user. It was whatsapp number database born more orient to musical content but the content and theme are increasingly broader. It is a very intuitive social network which allows iting videos without prior knowlge and is becoming the preferr alternative to Instagram Snapchat and YouTube especially among the teenage audience.
Owner of Tik Tok
The owner of TikTok is a Chinese company call Bytance which owns several social networks but without a doubt the most successful and with the most impact is TikTok. In 2017 the company Bytance bought Musica.ly a social network that consist of creating videos to which effects and different rhythms of sound and voice spe could be includ.
In this way the merger between Musica and TikTok
Took place in this way the content was expand kh number and the topics from this moment on are more vari and the users have increas exponentially. In addition a transfer of data was made so no users were lost since no user had to start from scratch.
