You have certainly noticed a decrease in Instagram reach. Some even say that in the past, despite having a much smaller number of followers, they had much larger reach than today. However, before we consider how to increase Instagram reach, you need to understand why our reach is decreasing in the first place.
Why are Instagram reach declining?
Paradoxically, our reach promotion in social networks on Instagram is decreasing because there are more and more of us here:
On the one hand, Instagram users are growing. Think about it – aren’t more and more of your friends starting Instagram recently? They may not be very active yet, but they are here.
Behind them come Brands and other influencers who were previously active on Facebook – and are now flowing in a wide wave towards Instagram.
Why is this happening?
Because Instagram engagement ux on instagram – what is the 3xu rule? rates are the highest among all social media (which is why Instagram “sells”).
Engagement rate is a value calculated based on engagement under posts (comments + likes) compared to the number of followers.
If you are curious about your engagement rate, what it means and how to possibly increase it, then jump into this article about engagement rate .
But let’s get back to the topic. As a result of this “new wave” on Instagram, more and more accounts are appearing that are focused on creating content, not consuming it. And they all demand our attention.
Paradoxically, our reach is falling rapidly, because there are more of us here – especially creators.
But that’s not the end of it.
Have you thought that business sale lead Instagram today is six applications in one?
we have Snapchat there – or Insta Story
we have Periscope – i.e. live
we have Youtube – or IGTV
we have Messenger – private messages
and we have TikTok – or Reels
Oh, and I almost forgot – we still have the original “Instagram”
It includes a home page, explore, shops and feed Reels.
That’s an awful lot, right?
Opening the app is no longer just a quick glance at the latest photos in the feed. It’s a whole bunch of new possibilities that are supposed to tie us to the app as much as possible. Why? Because every additional minute spent in the app means more opportunities to show us ads.
