There is a revolution going on. Thanks to modern means of communication and information technology, whatsapp number list the consumer is becoming increasingly powerful and demands that organizations operate in a customer-driven manner. Positive and negative stories about organizations are shar at lightning spe via social mia. Take this a step further and you arrive at creating with the consumer, or co-creation.
Complete co-creation
Interest groups can increasingly quickly reach a critical mass to exert great influence. Communicating about or ‘in the name of’ the consumer no longer works: communicating with the consumer is the future. In this first part of a pair of articles on co-creation , we will discuss the background of this emerging phenomenon and refute some popular assumptions. In addition, we will introduce the concept of ‘complete co-creation’ and discuss a number of important advantages of co-creation.
In the next part we will discuss how to get start with complete co-creation and discuss barriers that can exist within organizations. These articles are mainly intend for those who want to implement co-creation within their organization or are already working with it.
Co-creation as a holistic concept
There has been growing attention for working from ‘ customer insight ‘ for some time now. Organisations are looking for a deep understanding of the drivers and barriers of customers in order to translate these into relevant products, services, experiences, brands or communication tools. In recent years, this has been extend by leading organisations to thinking and working bas on co-creation: companies are increasingly
Co-creation is ‘ hot ‘, but as is often the case with buzzwords, there are many interpretations in the system of accounting for non-pecuniary damage: when the state tries to heal the invisible wounds of war marketing list circulation, generally implicit in nature. That is to say: many people talk and write about it, but in the absence of a clear definition, the seemingly clear-cut term ‘co-creation’ often includes very different things. Sometimes it is about market research or participatory research, then again about ‘ crowdsourcing ‘ or ‘brainstorming’ with or without the target group.
