One of the most common practices of converting online visitors . Into leads (and later into customers) is through the use of landing pages. why-its-so-important The number and quality of their design and implementation also determines the conversion rate of your website.
But let’s start from the beginning…
What is a landing page?
A landing page , lead capture page or destination page in online marketing is. An online page that can iran telegram data stand alone and is created exclusively for the needs of an . Advertising campaign or a marketing campaign.
What are the differences of the landing page from another URL?
Unlike homepages (or other internal URLs) that are designed with multiple “goals” and encourage the web user to “explore” the content they offer. Why-its-so-important landing pages are designed to prompt the fulfillment of a single goal . Therefore. They do not contain navigation “options” such as homepages (or the rest of the URLs of a website).
Landing pages are usually designed with the aim of the user completing the Call to Action ( CTA ).
This page design with a single focus on the CTA is what allows landing pages to achieve such high conversion rates compared to any other page.
The homepages with so many options that they provide to the visitor also lead to many “leaks” of users , i.e. to losses/exits from the page. The landing page typically contains only one link , the one that fulfills the default goal for which it was designed.
Of course, this does not mean that we do not need. Homepages (or any other URL such as a description page of our services). Which present your brand and what you stand for in an attractive way. why-its-so-important Simply. Homepages and landing pages cover different needs.
seo mistakes – the 3 most important to avoid in 2024 that the more landing pages a website has, the more audience (and by extension leads) it attracts. The more data it collects and the more the conversion rate increases.
Types of landing pages
Lead-generation capture pages – Landing pages for collecting personal information
Most marketers want to have a list of “prospects” . Landing pages with the sole purpose of filling out a form with the web visitor’s basic fax database information do just that.
With a small but important consideration for the user such as a free sample, a discount, a free webinar The user agrees to provide their contact information (usually just their name and email).
