The best part: Data syncing for a wide variety of apps doesn’t require a single line of code. All you have to do is choose the app, select the information you want to include, and save the sync. HubSpot will communicate directly with your other app to do all the work for you. If your business tool doesn’t exist natively in HubSpot, you can still sync your data using webhooks in workflows .
With Operations Hub, you can integrate dozens of new apps available in the marketplace, including Google Contacts, Mailchimp, Aircall, Zendesk, and Microsoft Dynamics. HubSpot will expand this list in the future.
Why do you need data quality automation?
HubSpot has a lot to offer, but chances are it’s not the only tool you use every day. As a business grows, so do all the apps and tools. HubSpot knows that tying all these apps together can be difficult, so with data sync, you can seamlessly integrate your apps and keep all your customer data unified and centralized, keeping your team aligned.
2. Programmable automation
Operations Hub creates custom, programmable JavaScript-powered automation for every business process—from lead turnover and territory db to data management to renewals and after-sales service—to ensure team efficiency and customer satisfaction.
Automation allows you to use code directly in HubSpot workflows.
As your business grows, your customer touchpoints multiply. To maintain a great customer experience throughout the entire process without sacrificing internal efficiency, you need quality automation. These new custom workflow actions will enable your operations team to quickly adapt processes to your customers’ ever-evolving needs.
What can you use it for?
With custom code actions, you can create workflows or bots using JavaScript or any Node.js code. This can be used to make API calls, execute SQL queries, model objects, and much more! Here are some examples of everything you can do with this feature:
- Enrich HubSpot records using search engine optimization mails third-party data: When a lead fills out a form, HubSpot will query an external database and add that data to the record, creating a task if it warrants follow-up.
- Automate renewal management: For example, when you close a deal, automatically create a new deal in the future, eliminating a potential price discount.
- Create complex lead scoring properties: You’ll be able to score your leads using data you have in HubSpot and other applications.
3. Data quality automation
Forget endless data cleansing tasks! Now you who is your ideal reader? + exercise can automatically correct date properties, format names, and more. This will free your operations team to focus on driving your company’s growth instead of worrying about these tasks.
Why do you need it?
