Commerce has changed; WhatsApp Marketing is becoming a key strategy for businesses. It’s no longer enough to have an online store and wait for customers to arrive.
Today, sales happen through job function email list conversations, and that’s where C-commerce (conversational commerce) comes in . And what’s the best tool for doing it? Exactly: WhatsApp.
If you want to learn how to use WhatsApp Marketing to boost your sales and connect with more customers, keep reading. I’ll tell you what C-commerce is, why WhatsApp is the ideal platform, and what strategies will help you sell more.
What is C-commerce and why is it important for your sales strategy?
C-commerce, or conversational commerce, is a form of sales based on real-time conversations with customers. Instead of relying solely benefits of solving these problems on traditional websites or shopping carts, this model leverages channels like WhatsApp, Facebook Messenger, Instagram Direct, and live chats to guide users through the purchasing process.
The key to C-commerce is direct interaction. Customers can ask questions, resolve concerns, and receive personalized recommendations b2b reviews before making a decision. This creates a much more personal and effective experience, increasing trust and, in many cases, accelerating conversion.
So, instead of a customer just browsing your website, they can interact with your business here. This happens in real time through messaging platforms like WhatsApp, Facebook Messenger, or Instagram DM .
The evolution of conversational commerce
Previously, businesses relied on emails or contact forms. Today, customers want immediate, personalized responses. They prefer to text via WhatsApp and have their questions resolved in seconds.
