WhatsApp is about to launch in-app purchasing feature
3 minutes to teach you how to quickly accumulate users/fans on your WhatsApp business account
After the WhatsApp Business API allows the release of marketing push messages in Mexico and Indonesia, WhatsApp number COO Matt Idema mentioned in an interview last Thursday that WhatsApp will soon launch an in-app purchase function (external links will not be inserted yet, so if you are interested Search it yourself).
3 minutes to teach you how to quickly accumulate users/fans on your WhatsApp business account
Screenshots from the Internet
WhatsApp is the world’s largest instant messaging tool. After being acquired by Facebook in 2014, WhatsApp has been exploring ways to monetize WhatsApp’s business. Recently, WhatsApp has been making frequent moves in terms of marketing functions. Many sensitive companies have sensed the huge dividend value that is about to explode in this traffic depression. In recent days, inquiries about WhatsApp business applications have increased significantly.
3 minutes to teach you how to quickly accumulate users/fans on your WhatsApp business account
Global top instant messaging software monthly active users
After having a WhatsApp Business API enterprise account, the next most important thing. Is how to quickly accumulate target users/fans on the WhatsApp business account. In other words, how can our target users/fans quickly find our WhatsApp business? account. Based on my experience, I have summarized the following methods, hoping to help you quickly establish a WhatsApp business account to fully acquire users.
First of all, WhatsApp is an instant messaging APP used by 2 billion active users around the world every day (similar to WeChat in China). Enterprises can use WhatsApp as a channel to interact with users at every stage of the customer journey that suits their users, whether it is Whether online or offline, from setting up a button to connect to WhatsApp on the official website of the online company, to designing a QR code on the outer packaging of the offline product to allow users to scan the code to access the WhatsApp channel. Of course, in addition to natural publicity, paid promotion is the simplest, crudest and most effective strategy. You can be completely creative based on the characteristics of your company’s business and let users know that they can contact the company through WhatsApp.
Below I introduce these methods one by one:
//The official website is designed to place the entrance button of WhatsApp//
Create a short link to wa.me. Users can click this short link to jump directly to the company’s WhatsApp account conversation window. Just create your own link in the format https://wa.me/, where is the complete phone number in international format. Format examples such as wa.me/1555123456. Any zeros, parentheses or dashes in the international dialing code are omitted. After you create the link, you can design it as a button on your website. By clicking a button, users can access the company’s WhatsApp conversation channel to find or ask for the information and help they need.
3 minutes to teach you how to quickly accumulate users/fans on your WhatsApp business account
Place WhatsApp button on official website
You can set up several more button entrances at different locations on the website. After running for a period of time, compare and evaluate the location with the best effect. Generally, the WhatsApp number entrance must be included on the homepage, customer support or contact us pages.
You can also create a dedicated landing page for the WhatsApp portal, and cooperate with special marketing activities to promote the WhatsApp portal in a targeted manner.
3 minutes to teach you how to quickly accumulate users/fans on your WhatsApp business account
Create a dedicated WhatsApp entry page
//Product packaging and outdoor advertising design WhatsApp entrance//
For some companies that provide consumer products and services, promoting their WhatsApp on product packaging and outdoor advertising is also a good way. The WhatsApp number can be printed, or the QR code can be printed directly, and users can start a WhatsApp conversation with the business by scanning the QR code.
3 minutes to teach you how to quickly accumulate users/fans on your WhatsApp business account
Product packaging design WhatsApp account QR code
//For designing Facebook and Instagram ads, click the chat button to quickly jump to WhatsApp. //
When we do overseas business, we will definitely place ads on Facebook and Instagram, the two largest social networks in the world, which are very helpful in increasing brand exposure and popularity. Here we can connect the advertisement to the WhatsApp business account, and the user jumps to the chat interface and can directly talk to the chatbot or human agent. Compared with the traditional method of allowing users to jump to a web page, interact with users through WhatsApp conversations, and provide personalized feedback according to user needs, on the one hand, it improves the user experience and corporate image, and on the other hand, it also keeps users in the company. In the private domain traffic pool of your WhatsApp account, you can continue to tap into more business value in the future.
3 minutes to teach you how to quickly accumulate users/fans on your WhatsApp business account
Advertising jumps on FB and Ins
//Optimize search engine natural ranking results and paid text ads//
Enterprises can optimize the metadata content of the “Contact Us” page of the official website. When users enter “brand name + contact number” or “brand name + customer service” in the search box. The WhatsApp customer service channel will be displayed first. You can also increase WhatsApp’s customer service channel on the user side through Google’s paid advertising.
