This year, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top 3% of agencies. Naturally, we were delighted to qualify as it signifies we are a PPC agency that, in Google’s words “stands out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow“.
What also sets us apart from other agencies though is the way our PPC team thinks and approaches campaigns. Below, our Head of PPC, James Faulkner, explains why we are so successful at helping companies achieve PPC excellence.
Q1. How do you approach campaigns at a strategic level to ensure long-term success for your clients?
James: First things first gambling database it’s crucial we understand the client’s business needs and align with key objectives. This helps us understand and share opportunities or risks so that we can prioritise our strategy accordingly. Business insights form a large part of our strategies so that we can determine revenue drivers and where ROI is likely to be high. We take time to understand clients’ entire lead-to-sale journey, and lifetime value, and we then try to maximise visibility for the most relevant audiences, where ROI is greatest.
Q2. How do you decide which products are best for a campaign?
James: This differs massively how to write the perfect email to onboard new clients depending on the company, industry, objective etc If we take a Google lead gen campaign as an example, we might do something like:
- Google Search using ‘Maximise Conversions Smart Bidding’ which helps us pinpoint ideal customer audiences whilst aiming to exploit as much volume and as many leads as we can, within specific ideal CPA limits.
- Smart Display campaigns to help potential customers discover the brand whilst they browse online with Google’s Display Network. This is a powerful tool to reach a wider audience for upper and mid funnel activity.
- YouTube TrueView For Action which provides huge levels of visibility amongst audiences in market or who have an affinity with our customer’s products and services. YouTube has become mainstream and benefits a wide range, if not all our clients.
Google Ads works throughout
The marketing funnel and we apply ukraine business directory multiple threads to our roadmaps, with campaigns and channels collectively supporting the overall objective. Each channel aims to drive different types of engagement or conversion point. Many Google products drive high levels of visibility to ideal target audiences such as YouTube , whereas others are targeting bottom of funnel ROI across Search or with Performance Max.
