Promotion: It is one of the elements of the marketing mix. It is a process of advertising and marketing a product or service with the aim of increasing the public’s awareness of it, spreading it, and increasing its sales by arousing the public’s interest and curiosity for this product or service, and then convincing them to buy it.
The promotion process includes a set of activities and tools that the company undertakes in order to reach its potential customers, such as television and radio advertisements, print advertisements in newspapers and magazines, billboards on the roads, online advertisements, advertisements on social media platforms, public relations, promotions, discounts, and promotion through celebrities and influencers.
The success of promotion depends on correctly identifying the target audience, clarifying the marketing message to be delivered, using the appropriate tools to communicate with the audience in order to influence them, in addition to monitoring and evaluating promotional efforts, all in order to achieve the best results and reach the specified marketing goals.
Promotional objectives What is the promotional mix the hidden secret behind the success of brands
Promotional goals vary from one company to another based on the nature of the product or service and the target audience. However, there are some common goals that many companies seek to achieve, such as:
Increasing the public’s awareness of the product or service by explaining the nature of the product or service and explaining its benefits and importance in order to motivate the target audience to purchase it.
Working to expand the customer base and increase the size of the target market.
Phone number list marketing involves using 2024 updated phone number list from worldwide organized collections of contact numbers to reach potential customers through calls or texts. Businesses use these lists for targeted advertising, promotions, and customer outreach. By segmenting numbers based on demographics or interests, companies can improve engagement, enhance campaign effectiveness, and drive higher conversion rates.
Increasing sales is considered one of the most important main objectives of promotion by using different strategies to convince the public of the necessity of purchasing the product or service by showing its benefits and advantages and working to convert them from potential customers to real customers.
Promote the brand by highlighting the brand message and vision in order to build a relationship of trust with customers.
Increase interaction and engagement through promotions and advertising campaigns, thus influencing consumer behavior.
Building lasting relationships with the audience by providing positive experiences for the audience and caring about customer satisfaction in order to increase their loyalty to the brand.
Achieving marketing goals such as increasing market share or achieving financial sustainability.
Internal factors related to What is the promotional mix the hidden secret behind the success of brands
The characteristics of the company, product or service, such as:Nature of the product or service: Products and services differ in their nature and characteristics, and therefore the tools and techniques used to promote each product or service differ. For example, advertising may be the most appropriate means of promoting consumer goods and products, while personal selling is the most effective promotional means for complex products that require detailed explanation and trial before purchase.
Advertising: The goal of advertising is to deliver the marketing message of the product or service by using paid media such as television, radio, newspapers, magazines, street signs, online advertisements, and social media in order to increase brand awareness and increase sales.
Public Relations: Public relations includes establishing positive relationships with the public and the media by issuing press releases, organizing conferences and events, and managing crises in order to build a good reputation for the brand and enhance trust with the public.
Sales Promotion
This includes promotions, offers, discounts, competitions, and gifts during a specific period. Sales Promotion aims to increase short-term sales and enhance immediate interaction with customers.
Direct Marketing: Direct marketing involves the use of direct channels to communicate with customers, such as email marketing , phone calls, text messages, and targeted online advertising. Direct marketing aims to establish direct, individual communication with customers in order to customize offers and messages to them individually in order to encourage them to purchase.
Personal Selling: It is the process of communicating with potential customers face to face through sales representatives in order to talk to them and provide detailed information about products or services and explain their benefits and features.
Read also: Elements of the electronic marketing mix
TV, radio and newspaper ads are some of the most popular promotional tools that increase awareness of your brand by allowing your ads to appear in front of and influence your target audience.
Online advertising includes text and image ads that appear on the Internet and target potential customers based on their geographic location, age, gender, interests and requirements. These ads are displayed on websites and search engines.
Social media advertising such as ecuador phone number material Facebook, Instagram and Twitter where you can create advertising campaigns that target potential customers through engaging content.
Email marketing: Email can be used to send promotional messages to customers. What is special about email marketing is that it allows direct communication with customers, which strengthens the relationship.
Direct marketing is through direct contact with customers through sales representatives, whether through phone calls or home visits, in order to persuade customers to purchase products or services.
Promotions such as discounts, rebates, gifts, and free samples to attract customers and encourage them to try the product or service.
Partner with influencers and celebrities What is the promotional mix the hidden secret behind the success of brands
These celebrities and influencers have an audience that trusts their opinions, so promoting your products and services increases their audience’s trust in your brand.
These are some of the common promotional tools that can be used in the promotional mix, and companies should use a combination of these promotional tools that suit their needs and target audience in order to achieve their marketing goals.
Many people think that the marketing mix and the promotional mix are the same thing, but this is not true. There is a difference between them. The marketing mix is the group of controllable elements that affect the marketing strategy and consists of 4 elements known as the “4Ps” which are:
Product: What does the company offer to its customers?
Price: How much do products and services cost?
(Place): Where can customers get these products or services?
(Promotion): How can you tell customers about your products and services?
The promotional mix focuses on the fourth element of the marketing mix, which is promotion. It is the tools and means used to communicate with customers with the aim of promoting products and services through television advertisements, electronic advertisements, social media marketing , promotional offers, gifts, and other tools that aim to increase brand awareness and increase sales.
The promotional mix tools include advertising, public relations, direct marketing, personal selling, and promotional sales. It is worth noting, dear reader, that you should know that the promotional mix is an integral part of the marketing mix, as companies cannot achieve their marketing goals without effectively promoting their products and services.
The impact of promotional mix elements on the individual and society
Promotion is one of the powerful tools that has an effective impact on shaping the opinions and behaviors of the individual and society as a whole. The impact of the promotional mix is not limited to marketing the product or service only, but extends to its profound impact on the individual and society. In the next paragraph, we will learn about the impact of the elements of the promotional mix on the individual and society.
First, the impact on the individual:
The elements of the promotional mix contribute to increasing customer awareness of the brand, products and services by directing advertisements and promotional campaigns directly to the target audience, which prompts them to make a purchase decision, thus increasing the company’s sales and improving its reputation.
The promotional mix aims to encourage afb directory customers to make a purchase decision, so using elements such as promotions, gifts and discounts can be a motivator for customers.
Promotional elements such as advertisements can emotionally influence the target audience, influencing their business behavior and prompting them to purchase the product or service.
The elements of the promotional mix provide a solution to a specific problem or satisfy a specific need of the target audience.
Secondly, the impact on society
Elements of the promotional mix can influence the formation of societal attitudes in general. For example, social advertising campaigns can contribute to raising awareness of certain issues such as human rights or environmental conservation.
The promotional mix may influence the culture and values of society through advertisements that promote certain values and beliefs and that may contribute to changing or strengthening these values, such as promotional campaigns for charitable works or promotional campaigns that warn against certain behaviors such as smoking.
A strong promotional mix leads to increased sales and boosts economic growth because it encourages the public to consume and buy which may positively impact the local and global economy.
Promotional mix elements encourage companies to innovate by motivating them to develop new products and services that contribute to improving people’s lives.
Promotional mix elements are used as tools to communicate with the community, which enhances social interaction and contributes to building good relationships between the public and companies.
