Marketing your small business can you use can be time-consuming and resource-intensive. As an independent retailer, it can be difficult to get attention for your marketing efforts due to social media algorithm updates and the sheer volume of emails most people receive daily.
SMS marketing, or text message marketing, is an easy way to reach your customers and achieve a much higher return on investment. Customers appreciate it too, with 70% of them agreeing that it’s a great way for businesses to get their attention.
In this article, we will see:
- What is SMS marketing?
- The Benefits of SMS Marketing
- How to Use SMS Marketing
- SMS Marketing Strategies to Try
What is SMS marketing?
Short Message Service (SMS) marketing is job seekers data a form of marketing that businesses use to send promotions to their customers through text messages.
Benefits of SMS Marketing
SMS marketing has several advantages over other forms of digital marketing.
It’s fast
SMS marketing is fast in more ways than one. Unlike social media or email marketing, you don’t need to design images to accompany can you use your content. Text messages also have a low character count, so you don’t have to write a lot. They’re quick and easy to produce and send.
Second, texts reach your recipients faster than an Instagram post or email would. Your customers receive instant notifications on their phones when they receive a text. Comparatively, they would have to take the extra step of opening a social media app or email client to see your other forms of marketing.
It has near-perfect open rates
If you want people to build a referral program for business open your messages, sending via text is the most effective way to do it. Marketing texts are opened 98% of the time , which is the closest you can get to a 100% rate. For comparison, a study by Mailchimp found that the average open rate for a marketing email is 21.3%.
It gets high response rates
Because SMS open rates are high, so are response rates. The average response rate for an SMS marketing message is 45%, while email click-through rates typically don’t exceed 7% . Customers are significantly more likely to click on a link sent via SMS than via email.
How to Use SMS Marketing
SMS marketing doesn’t have to be aero leads complicated. In fact, it’s even easier than email or social media marketing because it doesn’t require any design elements. Here’s what you need to do to get started with SMS marketing:
Get a list of customers you have permission to send messages to
In the United States and Canada, it is illegal to send text messages to people who haven’t given you explicit permission to do can you use so. Before sending an SMS marketing campaign, make sure your recipient list has given you permission to send messages. Remove anyone whose permission status you can’t confirm. Retention software can help you collect customer information and ensure you remain compliant.
