What is Off-Page SEO and what are the keys to improving your positioning?

To rank a website in search engines, it is necessary to give it credibility. And this element comes, to a large extent, from external sources.

If these terms are new to you, I invite you to read this practical guide, in which you will discover the best Off Page Optimization techniques to improve organic traffic and the reputation of your brand .

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Off-Page SEO is a positioning strategy that seeks to improve the authority and credibility of a brand through actions that occur outside of your website.

The best known of these is link building , which is based on building quality external links or backlinks.

When other sites link to you, the big search engine understands that your website is relevant, and takes good note of it.

The more authority the source that links to you has, the better, because it either transmits part of its authority to you or has a positive impact on your reputation.

However, as we will see, there are other ways to send signals to Google: mentions in the media and networks, reviews, presence in directories, etc. Everything adds up to your positioning, not because you say how good you are, but because others say it.

To understand it better, let’s take the example of a restaurant.

Even if you have an optimized website, with quality images and the option of online ordering, your credibility will increase if you have mentions, for example, on websites dedicated to gastronomy, lists of the best restaurants in your city or customer reviews on specialized pages.

On Page SEO, Off Page SEO and Technical SEO
Organic positioning is built on three pillars that are interrelated and mutually necessary:

Off-Page SEO, as you already know, is an action that, in principle, depends on others, although you can give it a good push.
On-Page SEO includes all the actions carried out within a website to improve its positioning, and includes the creation of content, use of tags, image optimization, etc.
Technical SEO refers to optimization that facilitates crawling and indexing of the site, and factors such as speed, security, navigation…
As you can see, all of them are necessary so that Google understands your site from different perspectives, and so that users have the answer they are looking for and the best experience.

Databases of phone numbers can allow businesses to greatly customize their messaging. The days of sending out generic communications to a large audience are long gone; today, marketers may customize their outreach according to the unique preferences phone number database discovered through database insights.Think of how your favorite restaurant might email you with special deals during your birthday month, or how your neighborhood gym might send you inspirational messages.

phone number database

What is Off-Page SEO and why is it important?

Basically, Off Page SEO serves to show search engines that your website is important in its field and deserves to be well positioned. If we look at it in a little more detail, these are some elements that explain its importance.

Generate trust and credibility
A website that is referenced by other websites in the same industry, media outlets or online forums is more trustworthy to visitors. This significantly increases the chances of appearing in the top results of Google searches – and other search engines.

Experience, Expertise, Authority and Trustworthiness” ( EEAT ) are quality guidelines that, although not a ranking factor in themselves, are increasingly taken into account by Google. Generating external links, obtaining positive reviews or increasing social mentions of the brand help to feed these four factors.

Help people find your site

Not everyone will find out about your website by doing a Google search. In many cases, users may arrive via social media, blogs, directories, mentions in digital media, etc.

Generate more leads and sales
A better reputation means more opportunities for potential customers to become interested in the products or services you offer on your website, which in turn will help you achieve more conversions.

Types of links that exist in link building
The most important off-page SEO tactic is link i would like to share with you the conclusions and interesting building, which involves getting other websites to include links or backlinks that lead users to your page. The more links you get, the higher your chances of appearing in the top results on Google.

It is important that your link building strategy is natural and transparent. Remember that Google not only measures the number of links, but also evaluates their quality, diversity, reliability, anchor text, etc. If it were to detect practices such as buying backlinks in “bulk”, your website could be penalized.

There are several ways to classify links:

Dofollow links are those that provide a vote of confidence to your website. The source website gives up part of its authority to the destination website.

Therefore, the higher the quality of the source, the more authority you will receive. This is known as “link juice.” All links are dofollow by default, unless you indicate otherwise.

But to do so, you need to meet certain requirements. For example, Google prohibits the use of dofollow in promotional posts. Otherwise, search engines value links that provide valuable and interesting information for the public.

Nofollow links, on the other hand, are external canada email lead links that you receive on your website, but which do not transmit authority, but which are still relevant to users.

It is an instruction that you give, but that Google can ignore. Unlike dofollow links, in this case it is necessary to modify their structure, through the rel=”no follow” attribute.

In any case, nofollow links are positive, a

Ideally, a website should have a balance between dofollow and nofollow.

10 Off-Page SEO Strategies You Should Know
Off Page SEO Strategies

Now that you know this strategy in theory, it’s time to put it into practice.

If you want to know specifically how to increase the visibility of your website, attract traffic organically and improve indexing by search engine robots, implement the following strategies.

1. Link Building
As we mentioned, Link Building is the essence of any Off Page SEO strategy, and is based on getting external links that redirect to your website.

To be successful in this strategy, it is essential that the links come from varied, quality sources related to your sector: digital newspapers and magazines, business directories, blogs, etc.

Link Baiting and content marketing

It consists of creating original, high-value content. Ebook launches, collaborations, etc.

On the other hand, and thanks to their growing popularity, podcasts have become search engines in themselves, becoming a new way to promote your brand.

In this case, the competition will be much lower

Guest blogging is a strategy in which you write articles for an external blog as a guest, with the aim of obtaining valuable backlinks for your brand’s website.

As your website gains visibility, the blog owner benefits from high-value content. This exchange usually occurs for free.

4. Promoted articles
It is similar to Guest Blogging, except that it involves a cost.

As a result, these articles are published on relevant websites with a wide reach, such as media outlets. The content is of general interest, but has a strong promotional component for the brand.

 

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