But working together with, asking input from, or listening to different parties does not automatically telegram number list constitute co-creation. Co-creation only occurs when the end user plays an active role and when there is a continuous process. Many companies that think they work on the basis of co-creation, in fact only use certain forms of co-creation as separate ‘tools’ in an incomplete co-creation process.
What is also often wrongly classified under co-creation is target group connection. Target group connection is the combination of various forms of research to arrive at a profound understanding of the target group. Participatory research in the target group’s own living environment plays a crucial role in this. But focus groups, in-depth interviews and surveys can also lead to target group insight. As can forms of crowdsourcing , social media analysis, shadowing customer service and sales teams. Target group connection is a prerequisite for developing relevant and attractive products, services, brands and communication.
But here too, target group connection
A is not automatically co-creation. Target group connection provides insight into a specific target group and its opinions, but does not give it an active role in shaping a product, service, facility or means of communication. Many companies that think they work on the basis of co-creation, in fact only do target group connection.
Consumer engagement
We can now state that there is a certain degree of confusion about what exactly co-creation is and is not. the telecommunications sector is essential The definitions that we have found in the literature are holistic in nature: they include many different things that we believe are not all co-creation. For example, platforms such as Nike+ and mystarbucksidea are classified as co-creation by various authors, while in our opinion this is about ‘ consumer engagement ‘, but not co-creation. What is co-creation
Products like Senseo are also regularly presented as co-creation, while there was cooperation between marketing list different companies, but not co-creation with the end user. Based on our own experiences and research, we therefore use a stricter definition of co-creation than most other authors. We refer to this with the term ‘complete co-creation’.
