If you want to take advantage of the e-commerce boom and keep your customers, old and new, coming back for more, you need to make sure your site is barrier-free.
But what does “barrier-free” mean?
Obstacles that stand in the way are barriers to purchase. For e-commerce, this might be a slow
loading website or the need to log in to make a purchase.
Following the principles of barrier-free commerce reduces abandoned cart rates by making it easier for customers to move from point A (visiting your site) to point B (searching for products they’re interested in) and then to point C (checkout). What it requires:
- Reorganize your categories to linkedin data make it easier for customers to navigate.
- Added one-click payment option and mobile payment option.
- Turn your Instagram profile into a store so customers can buy without leaving the app.
If you neglect these pain points, you’re hurting your chances, especially with the ever-growing, digitally savvy Generation Z. While 80% of this generation is more willing to try new brands online, they have high standards:
- 38% will only give a retailer two chances to get it right before turning to a competitor.
- 74% will go to a competitor if the retailer is out of stock.
- 37% have abandoned carts or left negative reviews because of a bad experience.
By focusing on unwavering principles, these buyers and buyers of all ages are satisfied and want to shop with you, not a competitor.
What is a low cart abandonment rate?
According to one study, retailers recorded an abandoned cart rate of 88% in 2020. In other years, surveys have estimated it at 55% . A common average puts cart abandonment at about 3/4 of all customers.
These numbers are high, and they can seamless dynamic transfer and manual switcher setup be
intimidating. But that’s what barrier-free tactics are for.
A low cart abandonment rate is therefore the lowest rate you can achieve with the tools at your disposal. This means you should always strive to reduce it and actively work to meet customer expectations.
What is the difference between abandoned cart rate and conversion rate?
You may have heard about ways to increase your online conversion rate. Is this different from reducing your abandoned cart rate? After all, barrier-free commerce aims to impact both, right?
You can think of abandoned carts as a cn leads type of reverse conversion rate.
Your conversion rate is the total number of visitors divided by the number of conversions you achieve. This includes the all-important first impression. The conversion you’re looking for could be a sale, but it could also be a newsletter signup or a loyalty program membership.
Your abandoned cart rate is the total number of carts divided by the number of carts that complete the checkout process. This is the percentage of people who didn’t complete the purchase process despite engaging with your store in some way.
