In other words, the Data Reform Bill would see the UK move away from GDPR, making it easier for companies to store user information without consent. Aside from the impact on data protections and privacy rules, the government’s proposals would affect businesses of all sizes in the UK, marketers and advertisers, and how overseas businesses deal with companies and consumers in the UK.
What has the government proposed in its Data Reform Bill?
On June 17, the Department for Digital dataset Culture, Media & Sport published a press release summarising its intentions for the Data Reform Bill. promising “new data laws to boost British business, protect consumers and seize the benefits of Brexit,” the release says the bill would introduce tougher penalties for nuisance calls “and minimise the number of annoying cookie pop-ups people see on the internet”.
Which could mean less of this for internet users in the UK:
“Tougher fines for firms how to build a stronger salesforce email list with pop-ups hounding people with nuisance calls and a clampdown on bureaucracy, red tape and pointless paperwork are part of reforms to transform the UK’s data laws for the digital age and seize the benefits of Brexit.” – New data laws to boost British business, protect consumers and seize the benefits of Brexit; Department for Digital, Culture, Media & Sport
We should point out that the bill is simply a proposal
The government is yet to offer up any ukraine business directory specific technical information about how any changes would be implemented. So, rather than paraphrase, let’s look at a few key quotes from the same press release:
- Reducing burdens on businesses: “Remove the UK GDPR’s prescriptive requirements giving organisations little flexibility about how they manage data risks – including the need for certain organisations, such as small businesses, to have a Data Protection Officer (DPO) and to undertake lengthy impact assessments.”
- Cookie consent: “Cut down on ‘user consent’ pop-ups and banners – the irritating boxes users currently see on every website – when browsing the internet”.
- Opt-in model: “The government’s new opt-out model for cookies will heavily reduce the need for users to click through consent banners on every website they visit – meaning that people will see far fewer of the frustrating boxes online.”
