SEO cost : How much does it really cost to optimize a website ?
SEO cost in Greece | How Much Does Website. Optimization Cost in 2024 Is this really just another cost we feel is burdening us or an investment with a high ROI when done with a plan. Strategy and vision?
Let’s start things from the beginning…
What is SEO?
The term canada telegram data comes from the initials of the English words Search Engine Optimization – SEO (or optimization if you prefer the American ones). Website Optimization which translates to Optimization for Search Engines.
In other words, it is the set of actions that are carried out either on the site itself or outside it (more on that in a moment), in order to manage to bring our website as high as possible in the ranking of the organic results of search engines.
In even simpler words…
I have an eshop that has e.g. jewelry. Website Optimization My goal is that when a user types the word ” (keyword) into a search engine, our site will be as high as possible in the Search Engine Results Pages (SERPs) .
Do I Need SEO for My Website Too?
Without much ado… YES .
that the Click Through Rate (CTR) , i.e. the percentage of results that are clicked, belongs to >90% of the listings on the first page (November 2023 data) and less than 10% of users proceed to the following pages.
The lion’s share of course is held by the 3 main places .
SEO cost in Greece | How Much Does Website Optimization Cost in 2024 In the above diagram we can clearly see the importance of… first place in the organic results of search engines and especially Google.
For the Greek market, Google has almost a monopoly, holding .
In even simpler words…
In the eshop of our example, if we bring our website to the first page of the SERPs (each page contains 10 results), out of 100 who will search for , 90 (approximately) will click on one of these websites, so ours too.
If we consider that this (exact) word is searched for approximately 16000 times a month, Website Optimization a percentage of 90%*16000= 14400 times they will be directed to our site.
If we go one step further and based on the graph above, ranking first in the SERPs this translates to around 4500 visits per month!
And all this from a single word/keyword!
How Many “Types” of SEO Are There?
The website optimization process consists of 2 separate but inextricably linked parts.
That of the on-page , which refers to actions that take place on our own website (e.g. formatting titles, appropriate use of keywords, etc.) and the off-page, which refers to actions that we actually carry out to “advertise” it externally world.
A little more detailed:
On-Page Optimisation: In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, keyword usage, title & description tags, internal linking, image optimisation etc.
Off-Page Optimisation: In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
I Advertise on Google Ads – Do I Need to Do SEO?
One of the most widespread and at the same time most effective ways of displaying/promoting our website is through paid advertising in managing your sales team of telesales people .
Its effectiveness lies in the fact that we show targeted ads to the audience that is actively looking for our products/services. At the time they need them.
Also, by activating the campaign, the response is immediate (just a few hours). But it also has a major drawback, especially when it is (completely wrongly) the only way to promote our website.
As soon as we stop investing in advertising. The traffic resulting from this action also stops instantly.
You turn it on… you turn it off.
SEO on the other hand has more permanent results and its value is credited to our domain.
If we factor in the fact that 70-75% of traffic comes from organic results and not from ads and that 85% of users seem to give a vote of asia email list confidence to organic results, then we probably have… a winner!
But this in no way means that. In the context of an integrated digital marketing strategy. We should ignore the part of paid advertisements.
Quite the opposite.
Each marketing channel targets the potential future customer at different stages of the customer journey.
