Did you know that User Experience is an important thing not only in website design, but also on Instagram? However, you don’t have to do a quick postgraduate course in UX to improve your account. All you need to do is consistently apply one simple rule… or rather three. What’s the deal?
What has working as a UX taught me? UX on Instagram
Before I quit my full-time how to promote a car service and attract customers? job to post memes and gifs on Instagram, I worked as a UX (User Experience Specialist) for a few Warsaw corporations for a few years. The time I spent on mockups, developing user journeys, and optimizing interfaces, tuned my brain to a specific way of thinking that can be summarized as…
3 x U means facilitate, simplify, improve
To this day, simplifying, making everything possible easier, and perfecting it is a refrain in my greatest Instagram hits. Every time I ask my followers for something, I ask myself one important question: is it too hard?
Don’t get me wrong – I consider my audience to be really intelligent people. But I also know that every additional task, every complication and inconvenience are bumps in the user’s path, folds in the carpet of life that they can easily trip over and as a result… fall off?
First U: Make it Easy
If you want your recipients evaluate the expenses related to your return refunds to take a specific action, you need to make it as easy as possible for them. They shouldn’t have to think too long about what to do and how to do it. Requests need to be simple, and fulfilling them should require a few clicks at most.
Example?
Every time I release a new “Insta Traffic Jams”, my priority is of course to share my knowledge with my audience. But at the same japan business directory time, I want the news about my materials to go out into the world. I could simply ask them to share the information about “Insta Traffic Jams…” and leave all the work to the followers… But sharing this type of information is a real job. I started to think about what I could do to make it easier for them. The solution was simple – the last board of “Insta Traffic Jams…” was always a simple graphic that could be easily screened and shared.
But that’s not all. The board not only had the current title “Traffic Jams…”, but also a screenshot of my profile and an arrow that directed to featured stories. All of this was to make it easier for the recipients of these boards to find a place where they could watch the replay of “Traffic Jams…”. Simple? Yes! Effective too.
Second U: simplify
This rule is especially useful when organizing contests and promotions. Tell me yourself, how much do you want to take part in complicated tasks? How much do you love long rules full of conditions for participation? Exactly.
