Newcastle. NSW (May 07. 2010)—Almost three years ago. an online conversation between two marketing pros—an American and an Australian—evolved into a collaborative writing effort by more than 100 bloggers from nine countries. and was aptly titled The Age of Conversation.
Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole.
With Drew McLellan and Gavin Heaton still firmly at the helm. the third book in the Age of Conversation series has become a veritable “who’s who” of the world’s leading marketing bloggers.
The Lunaticks Society of Newcastle
It began with a conversation over a cappuccino. And a few weeks later ‘The Lunaticks Society of Newcastle’ was born in a quiet Newcastle Hotel.
In that conversation. we talked about the positive impacts of the digital revolution and the implications of the National Broadband Network (NBN) to places like Newcastle. That was until the banter turned to discussing the poor levels of awareness and use of digital and social media in our local community. The conversation continued on our LinkedIn group ‘Newcastle Coffee Mornings.’
As a consequence. a small group of us decided to form a society to encourage new creative ideas. fresh thinking using digital and social media. So we created the ‘The Lunaticks Society of Newcastle’.
Well surprise. surprise – it’s a pun on lunatics.
But after a dinner club and informal society shop of prominent industrialists. natural philosophers and intellectuals. who met regularly between 1765 and 1813 in Birmingham. England to debate the new thinking of the industrial revolution.
They were called ‘Lunar Society of Birmingham‘ and its members cheerfully referred to themselves as “lunaticks.” Rather than steam engines and cotton mills. our bunch of lunaticks wishes to discuss the digital revolution.
We had our first meeting at the Railway Hotel in Hamilton.
Attendees included: Mathew Packer. Lindy Asimus. Wayne Lennan. Prue Robson. Roger Pryor. Stephanie Hinds. Alan Apicer and Me (Gordon Whitehead).
Others unable to attend our first meeting: Brendan Brooks. Melanie James. Jenny Roberts. Michael Ulph. Harlan Marriott. Josh Marshall. Cas Scott. Peter high-end retouching for models and influencers Turner. Nora Jones. Lars Feldmann. Siobhan Curran. Narelle Redman
Meet the authors of Age of Conversation 3: Its time to get busy
I’m excited to reveal that the latest in the epic collaborative book franchise Age of Conversation 3: it’s time to get busy will be publish in April.
Age of Conversation 3: it’s time to get busy has a total of 170 contributing authors from around the globe in a ground-breaking collaborative and some say unusual publication. Proceeds from the sale of this book (less printing and shipping) will go to a variety of charities.
Conceived by Drew McLellan and Gavin Heaton. the first book in the Age of Conversation franchise was released in 2007. Drew and Gavin challenged interest over 100 marketing bloggers to share their ideas and thoughts on the art of dialog in the new emerging online economy.
A year later Drew and Gavin did it again gathering 237 of the world’s leading marketers. writers. thinkers and creative innovators to publish Age of Conversation 2: why don’t they get it?
