Flight attendant Daniil is the trend of 2024 in Russia (so far only in Russia). One of the Aeroflot passengers filmed him during a briefing, and the video got millions of views. Daniil the most handsome steward in Russia. And this changed not only his life, but also the plans of many companies. We tell the story of a flight attendant and, together with experts, figure out what to do with his newfound popularity – both for the hero himself and for the companies.
A little bit of history about a flight attendant
In the video that went viral, Daniil gives instructions on how to use an oxygen mask and fasten a seat belt to brutal music. The video has been viewed by more than 13 million people, and the comments are mostly enthusiastic. Almost immediately after the video took off, Daniil Aeroflot to focus on creative work and sports: he is a fan of martial arts. But in the end, the former flight attendant does more than just that — brands actively offer him cooperation, and he agrees. Thus, the former Aeroflot employee starred in dozens of advertising campaigns from small brands.
A phone number database is a list of phone numbers, usually organized for purposes like marketing, sales, or reaching out to customers. This list often includes extra information such as the person’s name, address, and other details about them, along with their phone number. It’s important phone number database to follow the law when using these databases, especially rules like GDPR, TCPA, and CAN-SPAM, which need permission from the users for marketing. These databases are usually bought from companies that gather data or collected through online forms, surveys, or other methods where people agree to share their information.
Who else became a sensation – and what happened next
We won’t talk about people who have become very popular memes: the disaster girl, the woman who yells at the cat, Brian the loser. There is about how meme people live now, though in English. Instead, we will tell you about two less well-known, but quite interesting cases. In 2019, Kelly Steinbach, who models under the name Kelleth Cuthbert, became known overnight as the Fiji Water Girl when she was photographed holding a tray of water bottles behind celebrities at an event in Hollywood.
The brand used the girl’s photo for further marketing, including in cardboard cutouts of the model. The model sued Fiji Water after this. Kellet accused the company of unauthorized use of her photo, image and personal information for a worldwide advertising campaign. The company filed a lawsuit in response, claiming that the girl had violated the terms of the contract. It is unknown how the case ended.
Bella and Edward from Russia
Perhaps a smaller scale (although “Bella” videos on TikTok have garnered 30 million views), but an interesting case. Two bloggers became famous as the Russian “Bella and membermouse joins the caseproof family Edward” because they look very much like the characters from the “Twilight” film series. This is the case when popularity is used correctly and adequately – videos are filmed in the style of “Twilight”, which attracts the audience, bloggers do not advertise everything and do not film advertisements too often.
How to become popular
We asked an expert how to become popular in 2024. There are 4 main ways. Professor at the School of Communications of the National Research University Higher School of Economics, invited trainer at the Skolkovo Business School:“There are several ways to gain instant popularity:Sometimes even a little-known person rises to prominence with a provocative action or opinion, causing a heated and controversial discussion. A scandal that becomes resonant, for example by joining a famous driving force or an emerging trend. You can become famous by touching on a sensitive topic – domestic violence, inequality, mental health, or, for example, the relationship between PR people and journalists. And finally, funny and viral content goes viral easily.
All these techniques allow you to quickly attract an audience even to a small channel, spread it across social networks and instantly make the author or hero of the content a star, or a “caliph for an hour.” By the way, these same techniques are used by media technologists for manipulation and promotion.
What to do if you become popular
We asked experts what is important to do if you bfb directory wake up famous, who to write to, how to monetize your success, and what is better not to do. “First of all, you need to answer the question: how does this relate to your goals and priorities in life? It is the answer to this question that will motivate you to maintain publicity and develop in it.
The best and easiest way to monetize this is with the help of a competent PR specialist, he will help to conclude contracts, will qualitatively select events and partners for cooperation – otherwise there is a chance to burn out in six months and not even make money. In the case where a person is interested in following the path of popularity, it is necessary to create a media kit and write a short release with brief information about yourself, answering the question: why will brands and companies be interested in working with you?
Find helpers
“To attract advertisers, I recommend contacting professional sales managers who specialize in bloggers. You can find them yourself, for example, through HeadHunter. Managers usually work according to KPI: you don’t need to pay them a salary, they receive a percentage.
Another option is to offer cooperation to bloggers’ houses so that they take you into the team. Then they themselves will offer brands advertising in your accounts.” Personal brand expert for top managers, experts and entrepreneurs, founder of the REMARK communications agency: “You can involve a PR manager. Never communicate with brands yourself! If you manage social networks, then you should immediately have a line in your header that says “PR Contacts” and, accordingly, a person who at least understands something about PR.
Your PR manager will have to contact brands and inform them of your existence. This will 100% increase the number of advertising contracts. For example, we at the PR agency would be happy if someone wrote to us with such a proposal. In any PR agency there are always client projects that need new faces, new news hooks, and so on.
By the way, consider the possibility of cooperation with a PR agency. If we receive an appeal from someone who is currently on the hype, we are always happy to consider it and can come up with something together. Sometimes a person who has become famous and his PR manager may lack creativity, and together with PR people from the agency you can develop something really interesting.”
Think about prices
Personal brand expert for top managers, experts and entrepreneurs, founder of the REMARK communications agency: “Think about the terms of cooperation and pricing policy. You need to understand the conditions under which you are ready to enter into contracts, and at least roughly determine your pricing policy. Of course, much will depend on the brands’ offers, but you still need to have at least a basic idea of what and for what cost you are ready to advertise.”
Make sure your reputation is clean
“The Internet remembers everything. So if you’ve become popular, check your old posts to see if there’s anything you don’t want to see. If you want to prepare for commercialization, we recommend checking how popular you are in the information field and what is written about you. To do this, collect information from available sources (comments, posts by other users, publications in the media, etc.), evaluate the tone, find key problems in communication.
