Let’s be honest – we all sometimes spy on the competition. You have to keep your finger on the pulse, right?
But it rarely ends with keeping your finger on the pulse.
Instead of “keeping our finger on the pulse,” we waste time browsing competitor blogs, checking the number of likes, and stressing that we are not yet where our competition is. Instead of enjoying what we have managed to achieve, we worry that our competition is leaving us behind.
Do you peek until you spot eyes?
I’m ambitious, and I’m everyone loves gifts generally okay with that. But watching the competition actually puts me in a bad mood – I feel like I’m wasting my time (instead of doing my own thing). Especially since comparing myself to others is a bit like comparing apples to pears.
How many times do you compare other people’s successes (often embellished in some way) to your own gray backstage?
Why do you compare yourself to people who are in a completely different situation than you?
What’s the point?
how wisely he spies on the blog’s competition
How to wisely spy on the lightspeed partners with digital main street to help smbs realize their omnichannel potential competition? We look behind the scenes of the competition.
“Someone else’s stage versus your own backstage” – I don’t know where Viola Urban got this quote, but it moved me too.
But it doesn’t end there.
Instead of mindlessly watching the competition, getting stressed and annoyed by other people’s successes, let’s do it better. Wiser.
Since comparing someone else’s stage with my backstage doesn’t make sense, I suggest taking a look behind the scenes of our competition.
how not to spot the eyes when looking at your blog’s competition
1. Buzz Sumo
Buzz sumo is one of the absolute country list gems in the arsenal of apps that a smart blogger can use. This app, in its free version, lets you check the 10 most shared articles of a competing blog or portal.
How to use this knowledge?
Can you tell this story from your own unique perspective? Do you have a different opinion and can you enter into a discussion with your competitor? Is there anything you would like to add to their opinion? Can you find other bloggers who have also spoken on this topic and compile their voices into one article (with appropriate annotations and links back to their posts, of course)? Get creative!
2. Semstorm
Semstorm is a very interesting tool that can help you check the keywords your competitors are using.
How to use this knowledge?
Use it in your SEO strategy to rank for either the same phrases or similar ones.
