as is marketing. Today, video is the Technology is most oman email list popular format, as it’s also the most popular among users. Thus, TikTok appears to be an irresistible platform for attracting new customers because it allows you to upload short, effective videos.
TikTok Ads offers different types of ads to help you solve each of your brand’s problems. It’s undoubtedly the best business help center out there, providing you with various resources to help your company grow and establish itself in the market.
In this article, you’ll find all the information you need about TikTok Ads and its tools so you can advertise efficiently. You’ll also learn about the different types of advertising available and their main features.
Why is it important to advertise on Tik Tok?
TikTok has been making incredible progress, the municipality and especially the reaching 800 million monthly active users. This figure surpasses the number of users on other social media platforms like Reddit, Twitter, Pinterest, LinkedIn, and Snapchat.
Furthermore, it has established itself as the sixth most popular app in the world, based on the number of monthly active users. This means it’s one of the most installed apps for both Apple and Google Play users.
This social network has a vast reach, reaching more than 150 countries and establishing itself globally. For this reason, if you have a brand, it’s almost mandatory to use TikTok Ads to promote it.
How to advertise on Tik Tok?
To start advertising on TikTok, you need to have an advertising account on the social network or an account manager. You can contact TikTok Ads to check whether your business is qualified.
After completing this verification, you’ll have two ad management options to choose from: simplified and custom. Both are similar; you must first create your campaign, define your ad group, and create individual ads.
The main difference between the two is that the simplified version gives TikTok’s algorithm much of the work, leaving the advertiser solely responsible for creating the ad. Meanwhile, the personalized version allows for complete control over the ads, giving them the ability to personalize and segment their audience, among other options.
If you want to advertise effectively on social media, don’t hesitate to hire the SEM positioning services of the Demadi marketing agency.
What are the types of Tik Tok advertising?
TikTok offers many opportunities for advertisers to reach a specific demographic. Below, you can see all the types of advertising available on this social network.
Brand takeover announcements
These types of ads appear when users open the TikTok app, staying on for a few seconds and then switching to an in-feed video ad. They can also appear as still images, GIFs, or videos with clickable links leading to landing pages within TikTok.
TopView Ads
These ads, also known as top-view ads, are intended to increase brand exposure. They differ from acquisition ads in that they don’t fill the screen immediately upon login, but rather, after 3 seconds, they occupy the first post in the feed.
TopView ads can be up to 60 seconds long, playing automatically and with sound to capture users’ attention.
TikTok In-Feed
These types of TikTok in-feed ads consist of video ads that appear within the native news feed when users scroll through the “For You” page. This allows users to quickly see the CTA and comment, interact, and share within it.
Brand effects
Branded Effects allow businesses to design an ad with their own custom filter within the app. This ad can run for up to 10 days at a time and is a great way to increase user engagement.
Hashtag Ads
The purpose of using hashtags for Technology is constantly TikTok Buy Lead Ads is to encourage users to create content related to the hashtag and the product or service you want to promote. These ads appear at the top of the discovery page and are truly useful for increasing brand awareness and engagement.
