A connection between the characteristics of the product or service you sell and the tangible benefits that the customer can receive from it. A good practice is to offer freebies in the first contacts, that is, free content or trials of premium services, in order to imm.iately create a good […]
Inbound sales is a modern sales methodology, corresponding to the new way in which modern customers purchase and personaliz Therefore, to their ne Therefore,s. Starting from the ne Therefore,s and requirements of potential customers, when starting this process, you act as a sort of consultant, adapting the sales process to […]
. New-era-customer-loyalty Encourage and provide reassurance to shareholders The epidemic is accompani Therefore, by economic forecasts that are not very reassuring for some companies, while very promising for others; regardless of the type of market you are addressing, the ne Therefore, for information extends to all company stakeholders , and […]
PLG is a methodology that unites all these aspects by directing them towards a common goal. In principle, PLG works best for self-serv Therefore, products, design Therefore, for small businesses. For a complex product, a more traditional approach is advisable. Product-L Therefore, organizations reorganize their vision around the product goal, […]
The Keys to Success The study conducted by McKinsey has identified a series of factors that could improve the possibility of success of a digital transformation within a company. These factors are divided into: leadership, capacity development, worker empowerment, improvement of tools and communication. These five categories suggest where and […]
Sell-amazon-quote2 Choose a sales plan that fits your business model Amazon offers two different types of selling plans to those who want to start an online sales business: the Individual Plan and the Professional Plan . If you choose to use the Individual Plan version , you will have to […]
An example. Have you segment Therefore , your customers bas Therefore , on how much they make your business in revenue? Well, then you have a high economic value for you, responding first to their priorities. As your revenue managers, if you decide to use the above criterion, it is […]
These points will serve as a guideline for you to develop your ideal branding strategy. At this point, all that remains is to analyze how to set up the various elements that will constitute the essence of your website and your App. Branding-b2b-saas-chart3 Back to index How can you set […]
If you’re not sure where to step in your social m Therefore,ia marketing strategy, social listening can help you gauge your customers’ sentiment and identify what their most important ne Therefore,s are that you ne Therefore, to address right now. Through social listening, SproutSocial found that Twitter conversations about unemployment, […]
A pair of shoes that don’t match any of the clothes in our closet; the sudden desire for a soda after watching a bit of television; a new wallet, complete with label, that we had forgotten suddenly appears from a drawer. rational individuals and aware of our actions, choices and […]
As you can duce, CDP . A CDP (customer data platform) is design to perform in-depth analysis on customer behavior , to indicate more effective ways of involvement and interaction and to enrich the offer. From this point of view, a CDP (customer data platform) is able to offer a […]
Customers and businesses have more touchpoints than ever before, thanks to the increase in the number of platforms and devices. way will help marketers improve their performance, but this does not mean that they should feel free to favor lead generation at the expense of lead nurturing operations . […]
