I miss the screen planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the Google Ads tool , PPC marketers lost How To Find New a valuable asset for planning advertising campaigns. While I still miss the tool, we can still create successful Google ad campaigns. It just takes a little more work. (Thanks Google!) These are some of the tactics I use to find new locations to target. See what traffic is already working I love talking about how Google Analytics can answer the question “Who should I target first?” This post is no exception.
Proof of non-placement hearings
If you have a list of websites that you know your target audience visits, but none of them are part of the Google Display Network, test them as a custom affinity audience or even a custom intent audience. These targeting options will never be as straightforward as a How To Find New managed location target. But you can at least try to get in front of users who Special Database have shown interest in these sites in the past. Google Display Affinity Audience Network Placements Now, let’s say we’ve had ad groups running with custom audiences based on desired placements for a while.
Review potential locations before going live
It’s easy enough to create a list of URLs, add them to a managed placement ad group, and let it run. But really seeing where your ads might be placed can help you get off to a better start toward achieving your goals in an ad campaign. Here’s an example of what an ad on the Blabbermouth homepage looks like on desktop. ( Warning: shameless plug coming . ) At the top of BGB Directory the page, we see an advertisement. The location is attractive to marketers because it is at the top of the page and is a fairly large space. But what does this placement look like on mobile? Now, I like this image even better.
