This article will help you understand why a retailer nes a chatbot: what it is, how it works, what scenarios for its use exist, and why bots for Telegram and Viber are more profitable for building relationships with customers than issuing Bonus plastic cards and your own mobile application. The […]
If you’re planning to launch a new product or even just creating a new pricing plan, invite your most loyal customers to participate in testing. Not only will this give them a sense of ownership, but it will also allow you to conduct valuable market research. Collect customer feedback As […]
becoming more and more common in the modern world. It can be used to automate routine tasks, analyze large amounts of data, and even manage processes in real time. Of course, this may cause some people to worry that AI can replace human labor. Is it true? Let’s find out! […]
The worst mistake you can make with marketing automation is to operate in isolation from other departments. After all, marketing is a function designed to support sales, products, and other areas of the business. Therefore, it is essential that marketing department employees involve all stakeholders in the work and build […]
This is the most common and simple way to get feedback. The idea is that after a customer has made a purchase, they receive an email asking them to leave their opinion about the product or service and rate it on a five-point scale. This method allows you to collect […]
