What is a value proposition? And how do you write one
In a crowded marketplace where attention spans are short and competition is fierce, businesses don’t get a second chance to […]
Digital Marketing
Lead Generation
Digital Marketing
10 of the best value proposition examples we’ve ever seen
In a crowded marketplace, a great product isn’t enough. You need to communicate its value clearly, quickly, and in a
Digital Marketing
Competitive Analysis: What is it and How to Perform it
In today’s fast-paced business world, it’s not enough to focus on your own brand alone – you also need to
Digital Marketing
What actually is a ‘boring’ company
A “boring company” isn’t actually boring – at least not when it comes to profits. The term refers to businesses
Digital Marketing
What is the creator economy
The creator economy refers to the ecosystem of independent creators who build audiences and monetize their content, products or services
Digital Marketing
A simple framework for smart decision making
Smart decisions aren’t about genius instincts – they’re about following a repeatable process. When emotions run high or there’s too
Digital Marketing
10 Types of Income Models and How to Choose Yours
When building a business, it’s important to choose how you make money. Making money is just as important as what you offer. That’s where
Digital Marketing
Architectonics of the Value Proposition
3 years ago I wrote an article “ The Anatomy of Need ”, which deciphered the concept of “the problem that
Digital Marketing
Case: Improving the customer journey for the X5 Club loyalty program
This story began when the X5 Group team approached us with a request to improve the loyalty program. At first
Digital Marketing
How to create a Sitemap?
The most delicious smell in the world is already wafting from the grill, but the meat (or portobellos) isn’t quite
Digital Marketing
Create a Sitemap Manually
Describe the process of creating a sitemap manually , including code examples .Another option, not as quick, but likely allowing
Digital Marketing
How to view a website’s Sitemap?
To verify that a sitemap has been upload correctly and, incidentally, to make sure it’s error-free, there’s more than one