How do you use technology to improve campaign performance?
James:Â Google measurement protocol has helped us import key business data into our campaigns, allowing us to optimise using automated bidding […]
Digital Marketing
Digital marketing
Digital Marketing
What makes Vertical Leap different from other PPC agencies?
This year, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top
Digital Marketing
What a possible move away from GDPR means for marketers
In May, the UK government revealed plans to introduce a Data Reform Bill during the Queen’s Speech. The bill proposes significant
Digital Marketing
What does the Data Reform Bill mean for businesses in the UK?
Many of the proposals set out in Data: a new direction – government response to consultation are bold but they
Digital Marketing
What does this mean for marketers & advertisers in the UK?
If the outlook is unclear for UK businesses, it’s even more so for those of us in the marketing and
Digital Marketing
How poor CRO could be affecting your PPC metrics
Why poor landing page experiences could be the reason your PPC strategy isn’t working – and what you can do
Digital Marketing
What does Google say about landing pages for PPC?
Unsurprisingly, Google has plenty to say about landing pages for paid advertising and it’s worth reading this Google Ads resource
Digital Marketing
Prioritise branding during the summer
Earlier, we looked at how searches for clothing in the UK have peaked during November for the past four years
Digital Marketing
PixVerse AI
Imagine easily turning your ideas into visually stunning videos. Whether it’s a captivating fairy tale, a vibrant animated scene, or