As you may already know, the Digital Kit’s web and online presence solution is one of the solutions offered by the Spanish Government to SMEs and self-employed individuals for managing their website. In Annex 4 of the Official State Gazette (BOE), published on Thursday, December 30, 2021, the Website and Online Presence solution is listed as the first category .
As explained in the article about the Digital Kit program , you must follow a series of steps to access this Acelera PYME solution : registering on their website, taking the Digital Maturity Level test for your business, and following the steps indicated to obtain your grant from a Digital Agent.
We’re not telling you anything new when we say that today it’s essential to have a website adapted to the demands of the market and your customers, both potential and current. Competition is overwhelming, and the difference between the success and failure of your business will depend largely on the image you project on your website.
For this reason, the web and internet presence solution for small, medium-sized, and micro-enterprises provided by the Digital Kit proposed by the government through the European Union’s Next Generation funds is a great option to stand out in this regard.
The Ministry of Economic Affairs and Digital Transformation will give you the opportunity to subsidize your project with up to €2,000, regardless of the segment to which your company belongs according to its number of employees. This way, you, as an SME or self-employed person , will have a website perfectly adapted to the needs of your business.
What is the Digital Kit voucher solution for website and online presence?
When you are granted this government grant, you’ll be able to access a range of essential digital services to create a well-designed website. These include, among others, having your own domain, hosting your website, having a digitalization agent design your website using a responsive and accessible format, and helping you position it in the major internet search engines .
All of this will help you incorporate a clear and focused strategy into your business, focusing on your goals of attracting more customers , generating qualified traffic to your website, and providing a flawless digital presentation of your products and services to everyone who visits.
What services does the digital kit solution for web and online presence include?
As set out in Annex IV of the aforementioned Official State Gazette (BOE), once you have completed all the necessary procedures in Acelera PYME and have a Digital Agent of your choice assigned to you, you will be able to access the web and internet presence solution provided by the Digital Kit.
The web digitization services you can access are the following:
- Your digitalization agent will register a new domain in your name or in the name of your company for at least 12 months. If your digitalization agent is truly specialized, they’ll assign a domain with your brand name and look for ways to make it work for you to attract customers. Domain selection strategies are very useful, and not all companies take them into account, which is why it’s extremely important to trust the team you’re working with. Don’t forget this!
- Hosting . Hosting is the storage space where your website and all its digital content are stored. Depending on the size and features of your website (e-commerce, maps, products, training sales, etc.), you’ll need one hosting option or another. A very large website with many features will require more storage space and to display information to your customers. If not selected correctly, you run the risk of your website crashing due to server overload, and customers simply being unable to access it.
- Website design . This is the biggest advantage of a digital website and online presence kit. It’s of little use to have a well-designed domain and hosting if your website is poorly designed. In this sense, the digitalization agent should meet with you to consider the image you want to project, and from there, create a website where navigation is easy and each element is well-integrated.
- Responsive website . A responsive website is a page that adapts to each of the devices from which it is viewed. In the digital age of information and communication technologies, we all have multiple devices to interact with the virtual space, such as mobile phones, tablets, computers, and even watches! Therefore, your website must adapt perfectly to each of these formats to meet the needs of your customers regardless of whether they connect from one device or another.
- Having an accessible website means that users can access and navigate it without significant effort. To ensure this, the web and online presence solution requires that the website created by the digitalization agent meet the AA criteria of the WCAG-2.1 guidelines, making your website easily navigable and accessible to all your potential customers.
- Self-managed website . Your digitalization agent will provide you with the necessary tools to self-manage your website, allowing you to introduce new products and services, make changes, and manage everything on your website independently, without relying on any third party for most of the actions you want to implement.
- Search engine optimization (basic SEO). Your website may be beautiful and well-designed, but if you’re not ranking in the main search engines for the keywords associated with your business, it will be very difficult to get that page to convert.
For this reason, the digital kit for your website and online presence places special emphasis on your digitalization agent developing a proper SEO strategy so that your business ranks among the top positions and your customers access you organically, without having to advertise.
To achieve this, we’ll work on your positioning through a keyword analysis of your business, on-page SEO , indexing your pages , and prioritizing content by category. This service is carried out through an analysis of your main keywords and those of your competitors.
- Basic internet positioning. This involves publishing your business information in various directories and web pages so that your customers can find you with minimal effort. A basic strategy would be to create your company profile on Google My Business, so they can access and view your office location, your phone number, your website, and a contact email address. This will make it easier for potential customers to contact you.
The importance of the Digital Kit for a company’s online presence
Today, an online presence has become a fundamental element of business growth and success. Companies, whether large, medium-sized, or small, must recognize the need to adapt to the digital age to remain competitive in an increasingly interconnected world. To drive this transformation, the regulatory frameworks of various calls and programs have justified the granting of aid for business digitalization.
