As many as 01 municipalities use Twitter only to send. Of those 101 municipalities, twelve municipalities sent less than ten tweets. Almost 30% of the municipalities (118) do not respond to tweets. Seventeen municipalities did not send anything at all via their Twitter account during the measured period.
Municipalities listen, but miss opportunities
Municipalities indicate that they are listening increasingly better to conversations and messages on online media. This is summarized in a score from 1 to 10. Listening to questions from citizens (7.6) and signals that citizens give (7.1) score highest. However, municipalities still make europe cell phone number list limited analyses of the messages on online media. For example, reputation management (5.7) or as input for policymaking (5.0). Municipalities give themselves a low score for entering into discussions on online media (4.9), using social media in policy participation (4.9) or co-creation (4.1).
Municipalities want to know what is going on, but they follow few others on online media. This was already visible in March and that remains unchanged, although the number has increased from an average of 177 accounts to 253 accounts. Eleven municipalities do not follow anyone at all and 227 municipalities (56%) follow fewer than a hundred accounts.
Municipalities respond within 19 minutes
Municipalities respond on average within 19 minutes to a message on online media. The top 10 municipalities do this even (much) faster. The municipality of Veere even manages to respond to the 68 questions they received in the three measured months within an average of 1 minute!
table3
For this top ten, we looked at municipalities that sent 20 or more responses on Twitter in marketing list the period under investigation. It is striking that Zevenaar and Rotterdam also respond very quickly to larger numbers.
Digital map
In the map below you can see an overview of the data per municipality. Click on a municipality the telecommunications sector is essential to see data on the number of inhabitants, followers, conversation starters, retweets and more.
Social media is mainly the responsibility of the Communications department.
