Be careful when Using email marketing is a smart way to build customer loyalty and generate revenue. Proof of this is the data from Wordstream’s research, which shows that email campaigns had an average conversion rate of 4.29% in 2021.
But to ensure success in email marketing, you need to take some precautions. After all, there are significant privacy changes that cannot be ignored.
Find out now how to improve your shipping strategy and comply with the new privacy measures.
Privacy taken seriously Be careful when
The loss of cookies and the widespread adoption of Apple Mail Privacy Protection (MPP) by iOS users (97%) has left brands needing to prepare for forex database sending strategies. This means that the feature can hide IP addresses and block remote content, resulting in artificial open rates, images that don’t load automatically, and difficulty in tracking email activity data (for marketers).
There is a movement to reduce the use of third-party cookies. The SparkPost report points out that more than 50% of open data will become untrustworthy by the end of 2022. This means that companies will likely have to rely more on first-party data.
Therefore, it is worth rethinking nurturing flows and improving all communication channels, aiming to have a concise message and alignment adobe premiere pro different sources of customer acquisition and retention. Marketing teams will likely have to innovate in the methods they use to collect data, as their own data will be their most valuable asset.
It’s also important to take a good look at your
KPIs, as the reliability of email open rates will be impacted by MPP, as well as other important metrics such as Customer Acquisition Cost, which may be impacted – as ad targeting may become more difficult.
In addition, you must follow the rules of the General Data Protection Law. It contains 10 legal bases that authorize companies and organizations to use the data they have. You need to understand all of them to ensure that your company is not sending communications to contacts in a manner prohibited by law.
Opt-in and opt-out buttons should also be visible. Hidden, unintuitive buttons and ineffective processes are common practices that make it difficult for a lead to opt out.
Another point is to capture
only asb directory is necessary. This will help not only to comply with LGPD standards, but also to ensure a form that is more practical to fill out.
Do you want help creating a good email marketing strategy, with a flow relevant to your business model? Count on WSI B2U.
With a team specialized in digital marketing, we can leverage your results, generating an even greater digital reputation, with in-depth analysis to optimize media and content campaigns.
