E-commerce is booming. Year-over-year, e-commerce sales more than doubled, increasing 110.8% compared to May 2019. While lockdowns physically separated customers and retailers, e-commerce kept everyone connected. More and more small and medium-sized retailers took the plunge and opened online stores, as omnichannel became the new normal, not an add-on.
However, making e-commerce work for your business can Reduce abandoned carts
If your website repels customers instead of attracting them, you’ll end up with countless abandoned carts.
Even though the volume of new online shoppers mom data has increased compared to the pre-COVID e-commerce landscape, it’s difficult for many retailers to retain these new buyers as customers. New customers are up to seven times more likely to be turned away at checkout, leading to cart abandonment despite having made it to the checkout. There are plenty of opportunities to lose them along the way.
Fortunately, not everything is left to chance. You can take steps to support online customers throughout their shopping journey and reduce abandoned carts through seamless e-commerce.
In this article, we will see:
- How to avoid obstacles in the customer purchasing journey
- Best practices for reducing abandoned carts
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Convincing online visitors to make in-store purchases
From entering the store to searching for the how to choose a voltage stabilizer right products and paying at the checkout, retailers must respond to changing behaviors and preferences. Discover how to turn online shoppers into in-store buyers and reimagine the fundamentals of retail.
How to avoid obstacles in the customer purchasing journey
If you want to take advantage of the e-commerce boom and keep your customers, old and new, coming back for more, you need to make sure your site is barrier-free.
But what does “barrier-free” mean?
Obstacles that stand in the way are barriers cn cn leads leads to purchase. For e-commerce, this might be a slow-loading website or the need to log in to make a purchase.
Following the principles of barrier-free commerce reduces abandoned cart rates by making it easier for customers to move from point A (visiting your site) to point B (searching for products they’re interested in) and then to point C (checkout). What it requires:
