Tactics to help you There’s so much more to Instagram than just fun photos and videos, and this social network can be a powerful tool for your local business.
According to research conducted by SproutSocial , Instagram has become a marketplace where 70% of shoppers are looking for their next purchase and 50% reported being more interested in a brand when they see ads for it.
Now consider that there are 1.13 billion people using the platform, and growing every day. That’s a lot of potential customers, which explains why there are over 200 million businesses on Instagram.
Check out some tactics you can use on Instagram to reach a wider audience, increase engagement, promote your local business, and generate sales.
Republish local content
Improve your business’ reputation on Instagram and in your local community by regularly reposting content posted by your local followers, other businesses, and local personalities. This practice will help you reach your followers and even more people in your local community.
When you share content created by real people, your brand feels more approachable and human. In other words, your company starts to feel like a friendly neighbor instead of a salesy business.
This strategy is not only effective in building a stronger reputation in the community, but it also saves a lot of time by creating original and unique content.
Maintain a consistent identity Tactics to help you
Your Instagram business account is another extension of your brand.
While Instagram is a unique platform that can (and should) be used to achieve different goals than other touchpoints, even your other social btc database accounts, you need to maintain a sense of consistency across all platforms, especially in terms of your brand tone and personality.
Many customers follow your brand across multiple channels. If your Instagram persona differs from the tone set by your website, Facebook page, or store employees, you run a high risk of confusing your customers.
This means that your interactions with customers on Instagram and the tone you set in your post captions need to align with the feeling of visiting your business in person.
Otherwise, you may have customers walking availability and price your physical store expecting to find a youthful, upbeat atmosphere, for example, that they encountered on Instagram; but ending up disappointed with the different reality they find. Authenticity is always important.
Follow trends
There are many popular topics that you can leverage to create engaging content on Instagram. This is a great way to attract local attention by posting relevant and interesting content to your local followers.
To find popular hashtags in your area, pay asb directory to news, local events, and community-specific holidays. That’s why it’s smart to follow other businesses, local personalities, and other thought leaders in the community, because you can look to their Instagram for inspiration on local trends and keywords to use.
Focus on localized hashtags Tactics to help you
To optimize the local reach of your Instagram page, you need to focus on localized hashtags.
This allows people in your area to find your posts and business through area-specific hashtags. Instead of captioning your outdoor photo with a generic #foodtruck, use a hashtag that includes your location, like #FoodTruckInSaoPaulo.
It’s also a good practice to include hashtags that include your industry and the type of business you run. Again, hashtags are a lot like keywords.
If people are searching on Instagram for a beauty salon in Rio de Janeiro (and you own a beauty salon in Rio), you want your company’s Instagram content to appear in that search. So, you need to tag your content with tags like #ClinicaDeEsteticaRJ, #EsteticaNoRioDeJaneiro or #EsteticaFemininaRJ, among other options.
Link in your business bio
This may seem obvious, but it is an absolute must to link your website on Instagram.
And your business page bio is the only space on the platform that can include a link, so you should capitalize on that.
Without this link, followers will not be able to convert (i.e., transform the visit into an effective purchase action, subscription, etc.), buy your products or interact with your brand in another environment where you have full control.
Professional and creative content
This may be obvious, but there are many business pages on Instagram that routinely post low-quality, blurry, or poorly composed images and videos.
If you want to get a serious edge on Instagram, consider investing in a higher quality camera instead of just using your smartphone.
You may even decide to invest in a professional photographer to help you create eye-catching photos. After all, Instagram is a visual platform, so if you want to really stand out in promoting your business in this environment, then you need to create the best visual content possible.
