The internet has forever changed the way consumers search for and learn about products. And it has also changed the way they buy what they end up choosing.
Of course, greece telegram data goes without saying that the. Way these products are marketed and sold has also been transformed. For this reason. And thanks to the internet. Marketers have the ability to collect data 24 hours a day. 7 days a week.
Thanks to data transparency, marketers have the ability to optimize their advertising campaigns for maximum performance. And this is what we call performance marketing .
What is Performance Marketing?
Performance marketing is a term used for online campaigns where advertisers pay marketing companies or advertising platforms for the results of each of their campaigns. These results can be clicks, sign ups or conversions.
In contrast to traditional marketing, performance marketing is specially designed to lead potential consumers to actions (eg clicks or subscriptions to how to add stories to telegram) and then to monitor and measure these actions and their results.
This is extremely important as unlike very large companies who can afford to spend huge amounts of advertising on their branding, smaller companies have to be very careful with their advertising costs.
So this type of marketing puts power back into the hands of the advertiser who can now decide what action will be useful and proceed with it. And then pay only when that action is completed.
How does Performance Marketing differ from other forms of advertising?
In most traditional forms of advertising, the advertiser pays an upfront fee for the ad space regardless of its performance. This means in the language of finance, hundreds or even thousands of euros invested in ads that (maybe) never performed well in conversions.
Performance marketing & brand marketing
Nowadays brand awareness is extremely important. As in a market saturated with countless brands it is extremely difficult to stand out.
There are of course many ways to increase your brand awareness, such as social media campaigns, traditional advertising, asia email list and more.
