the success of beer has been overwhelming in recent decades and the per capita country in the world. Without a doubt, betting on branding in your winery is key to starting to win over consumers and ensuring that the lack of a trusted brand is not the reason that leads them to order a or a Heineken instead of your brand of wine. . Your story, key to creating a genuine brand If your winery is not new, it surely already has a story behind it on which to start building its brand. Review your history well, the people who have been part of that history, the values and experiences that you can bring to the consumers of your wines.
Don't forget the most emotional part, how your
personality of your brand. Example: Veuve – I have already Country Email List talked about this winery more times on my blog, but I love how this brand has brand by associating the consumption of its champagnes with an image of a successful woman, modern and ahead of her time, and They do this by reviving the figure of Madam , founder of the winery and key character of the brand. If your winery is recently created, you can always rely on the personal history of the partners and founders of the winery. And another option, valid for any winery, is to create a new and original story.
Example: In this case it is a winery
from the DO, a young brand that was successful brand, you fd brand, the brand becomes the company’s greatest asset. On the contrary, if you make the BGB Directory mistake of thinking that your brand is just a logo and a pretty label and you don’t do more, all you will have is one more brand that fails to connect with consumers or stand. Out among the thousands of brands. came from the. market. Add value to your wines It’s your turn. Think about what you have in. common with the successful brands that.