What do you think when someone mentions a newsletter?
You probably think they’re just some boring emails that pop up in your inbox every day and look like sterile, newsletters.
I am not wronging you, because most of them are indeed like that. However, newsletters, if done correctly, have much more potential and can be exciting tools in the digital strategy of any business.
Below we will see how you can create newsletters that will not be sent to the trash bin, but instead your readers will expect to read them!
What is the newsletter?
“A newsletter is a type of e-mail sent regularly by a business to a list of its contacts in order to share with those contacts relevant and valuable information concerning the business and its industry.”
The contact list may consist of existing or potential customers who have registered and consented to receive marketing actions from the business (according to GDPR regulations).
Why is it worth investing in creating newsletters?
It is the most popular e-mail marketing strategy
Creating and sending newsletters is the main e-mail marketing strategy. According to iraq telegram data , 83% of businesses use newsletters to inform their audience.
It is suitable for both B2B and B2C businesses
Another striking fact is that while B2B and B2C businesses have different target audiences, they use e-mail marketing as one of the top methods of promoting their content. (Source: diving into the future of customer relations: a look back at our participation in the all4customer trade fair )
It is an economical and quick solution
While traditional campaigns or other digital marketing tactics need a specific budget to bring results, newsletters have low costs.
There are no printing, shipping or manpower costs. All you need is a copywriter, a graphic designer and a Marketing Automation Tool like fax database .
Thus, the creation of a really neat newsletter campaign can be created economically and in a short period of time.
It is measurable
Another key advantage of the newsletter strategy is that you can measure its results.
The most well-known email marketing software allows you to access important statistics. Newsletters Your Readers of the campaign:
- How many opened the newsletter?
- How many of them took actions and what actions were they?
- Did these actions lead to conversions (eg purchases)?
Knowing all these elements you can improve the newsletter. See what worked and what needs changing, etc.
