HubSpot is an all-in-one software for customer relationship management (CRM), website CMS, blogging and content creation tools (known as the HubSpot Marketing Hub). Integrates with other tools sales tools, customer service, and operations.
It follows customers through every stage of email data their journey, from their initial search query or social media scroll that leads to your content, to resolving their issues or questions as a new customer through knowledge bases or support tickets and tracking.
But that doesn’t mean you have to use all of these tools. Small businesses just starting out may find all of these tools overwhelming, and some of them they don’t need yet. That’s understandable, and in that case, a free CRM is the perfect place to start understanding customer interactions and working on improving your marketing and tailoring it to your customers’ needs.
3. Lead Capture Forms
Website lead capture forms can help you grow your customer base. But you need to place them well on your site and give prospects a reason create a sitemap manually to fill out the information. If you integrate lead capture forms with other HubSpot features, you’ll gain incredibly powerful data.
Not only will you know that a customer filled out a form, but you’ll also know how long they spent on your site and what products or services they were interested in. Integrating lead forms into your CRM also means you’ll know whether this was their first inquiry/download or their fifth. You’ll also know how often they come back for more information and what they read.
4. Email automation
With such a high level of speed and automation, customers have come to expect fast action and prompt response to their queries. According to statistics, 50% of buyers choose the company that responded first.
But sellers are very busy! They can’t sit and send emails all day, especially if it’s a general request where they just copy and paste the same message.
That’s where automation comes in. HubSpot’s whatsApp database brazil free version comes with five free email templates, snippets, and documents. As you learn more about your customers and their path to purchase with your business, five automated emails may not be enough. But it’s certainly a good start.
Time is of the essence when you’re responding to customer inquiries. So even a standard response that says you’ll be in touch soon will go a long way in improving your customer relationships. It frees up time for your salesperson to reach out to you with a more personalized message, or for the prospect to book a time to speak with someone to take the next step.
