Big data is not so easy to handle with traditional SQL databases. SQL databases do not scale by hanging more servers in a rack and use a fairly strict data structure, which is difficult to adjust on the fly . For reasons, big data has also become synonymous with NoSQL and distributed databases, where data is stored, analyzed and processed across a large number of – sometimes thousands of – machines. Of course, this requires specific software and there is plenty of it. Much of this software has been developed by web giants such as Google and Amazon, for whom big data is a core business.
Last weekend I read that Tinder, a dating app, is taking the world by storm. As a dedicated professional, I felt compelled – mobile phone number data updated 2025 from my field of expertise of course – to test this app.
How does it work?
You can only use the app by logging in with your Facebook profile, there is no website. Then Tinder imports your profile pictures and likes. In the meantime, you set the ages you are looking for and at what distance you think you will find love and you are done. An endless stream of girls appears on the screen in your hands. Swipe left if you are not interested. Swipe right for, ‘hey she is nice’.
An addictive ‘Hot-or-not’ is created, where you don’t reject anyone right away. Only if a person likes you back, a match is created and you can chat with each other. Businessweek puts it even better:
‘Like the monster in Alien, Tinder may be a perfectly evolved organism, a predator for your attention built on the DNA of social networking predecessors.’
Behavior design
How can we use technology to influence human behavior? By introducing new routines or breaking bad habits. We can make people healthier, happier, and improve their financial situations. Or, as in the case of Tinder, help them meet new people. Now that the smartphone – the most intimate and beloved technology to date – has become an indispensable part of everyday life, a new playing field is emerging at the intersection of technology and psychology, the marketing list possibilities of which are endless.
In the Behavior Design theory of BJ. Fogg , human behavior is a sum of three variables: shipping outside a shared economic area is much more motivation, ability, and a ‘trigger’ or starting point. These three variables must be aligned and occur simultaneously for behavior to occur. Ability and motivation are communicating vessels. So if something is difficult, motivation must be high. If motivation is low, desired behavior must be easy to perform.
