How cyclical links Let’s start with the first argument of opponents of circular links – deterioration of usability. They cite as an example users who allegedly start to get lost on the site, do not understand where they are, and immediately leave the page as soon as they see a circular link.
Of course, this is an exaggeration. Users leave the site for other reasons: useless content, “crooked” layout, unclear navigation, long loading time, inconvenient viewing on mobile, broken links, etc. It is these problems that are important to focus on first.
How cyclical links The “inconvenience” of circular references is a moot point. It’s more a matter of the placement of the links and their number.
How to make a website convenient for visitors and attractive for robots? All methods with recommendations on what and how to do are collected in the full SEO checklist: part 1 , part 2 .
“Good” circular references
The homepages of many websites contain circular links from the logo and/or page title. Users are accustomed to the fact that clicking on the logo leads to the homepage.
Circular link in the logo on the yandex.ru page
In addition to Yandex, cyclical links from the logo are on the denmark telegram data sites amazon.com, ebay.com, aliexpress.com and many others. At the same time, a non-clickable logo is unlikely to be an unpleasant surprise. If the site is really useful, users will adapt to the peculiarities of its work.
Unlike Yandex and other sites, there is no circular link on the Google home page
Circular links from active menu items
Are also common . Like links from the logo, they do why you need a program to achieve it and some inspiring examples from today not harm usability, and you can leave them at your discretion.
There is a circular reference in the active item of the Yandex search menu
Circular link from active menu item on amazon
There is no circular reference in the active Google search menu item
“Bad” circular references
Along with the “harmless” circular references, there are liechtenstein number those that worsen the user experience.
These are the links:
- From the category, section, product card or article title. Headings and subheadings of the current page should not be clickable at all.