In a context where personalization and efficiency have become priorities for companies, artificial intelligence (AI) plays a key role in transforming marketing strategies. During the Salesforce World Tour 2024, several experts spoke about the impact of AI in optimizing marketing processes and lead management. Among them, Léo Hauet , co-founder of hipto, and Larry Hueber , CEO of Groupe Hueber Assurances, shared their experience on integrating AI into theirlead generation strategies.
AI at the heart of generating intentional leads
One of the major issues discussed at the revolutionizing marketing event was the fantuan phone number digital prospecting importance of ultra-personalization in marketing campaigns. hipto and Groupe Hueber Assurances have successfully used AI to reach the right prospects at the right time and on the right channel. As Thomas de Lépinay of ICOM by KPMG pointed out, this approach did not happen overnight, but is the result of rigorous work on the personalization of customer journeys .
Léo Hauet , co-founder of hipto, explained that the key to their success was the ability to personalize content, thus bringing the most qualified leads to the Hueber Assurances teams. AI helps optimizeeach point of contact with the prospect, ensuring a smooth and personalized user experience .
Automation and reallocation of resources through AI
Integrating AI has not only helped improve revolutionizing marketing digital prospecting responsiveness , but also automate repetitive tasks. For example, Hueber Insurance Group was able to automate the classification of 36 data types, compared to just 4 previously. This automation has allowed them to reallocate human resources to higher value-added tasks , such as analyzing customer interactions, while reducing human errors.
Larry Hueber , CEO of Hueber Insurance Group, also shared how using Salesforce Data Cloud allows them to feed their AIs with rich customer data, maximizing the return on investment (ROI) of each marketing campaign.
Generative AI: A Powerful Tool for the Future of Marketing
The arrival of generative AI has marked a digital prospecting telegram x is a faster messaging app built from scratch turning point in marketing content production. Léo Hauet explained how hipto was among the first to adopt ChatGPT for the creation of ultra-personalized revolutionizing marketing messages. By collaborating with Groupe Hueber Assurances, this technology has allowed them to strengthen the performance of their campaigns, while remaining at the forefront of innovations.
By combining AI from Meta, Google, and Salesforce, hipto continues to innovate to offer ever more effective marketing solutions. The use of generative AI in content production opens up exciting prospects for the optimization of marketing campaigns on a large scale .
AI is establishing itself as a strategic lever for all companies
Seeking to optimize their marketing performance and asia email list maximize their ROI. Whether through the automation of repetitive tasks, the improvement of conversion rates or the personalization of customer journeys, AI provides concrete and effective solutions.
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