Probably, when you are going Increase Sales to buy a product, hire a service or make a reservation at a restaurant, you search for the company in question on Google, right?!
Well, you’re not alone. Thousands of people do the same thing every day.
And that’s exactly why Google My Business Increase Sales has become an indispensable tool for improving organic business searches in the online world, as well as attracting more customers to your establishments. Want to know how to use this tool to improve your sales? Then keep reading this article.
What is Google My Business?
Google My Business, also known is a free tool launched Increase Sales by Google in 2014. It is a service designed to give business owners more control over what is displayed about their business in Google search results .
Basically, the entrepreneur, through country wise email marketing list enters the information that he considers most relevant about his business. This way, when someone searches for the company on , this information will be displayed first.
Check out the image below to see what appears when we search for Microsum on Google:
07 print google my business
The unification of information through Google My Business extends to other platform services, such as Google Maps.
Main advantages of Google My Business
Using Google My Business is essential for in the wave of digitalization companies that want to show their customers (and potential customers) complete and relevant information . And this centralization already brings results in the short term, since Google itself prioritizes “My Business” in search results.
Something interesting about the tool is that it allows you to insert different images, such as logos, interior photos, photos of the facade, the building, products, etc. Use whatever works best for your strategy.
Linking with Google Maps
After creating a profile for your business in the b2b reviews tool, Google starts sharing information with Google Maps, such as location and opening hours (indicating whether the store is currently open).
This allows users to find your business and request directions to your location, thus increasing visits to your local business or even incoming calls.
Another advantage is that your company can appear in search results (not just on Maps) when users search for the segment or some term related to the business. For example, on the way home from work, you remember that your dog’s food is gone and you need to buy a new package. You probably pick up your cell phone and search for “pet shop” or “pet shot sector XX” and you will see which establishment is closest and within your route and go to the location. Practical, right?!
Feedbacks and evaluations
Another advantage of Google My Business is that it allows your customers to leave reviews and recommendations about your establishment.
Feedback can be given in the form of stars (ranging from 1 to 5) or text, and can also include images.
Read also: Omnichannel: how to apply this strategy in your company?
This means that, depending on your customers’ level of satisfaction, reviews will bring more trust and credibility to your business. But be careful, the opposite (negative comments) can also occur. Therefore, always try to maintain excellent customer service. In any case, the tool allows the company’s official profile to respond to comments.
How to create a Google My Business account
Creating an account on this service is quick and easy. Just follow the steps below:
Fill out the form with the company name and other required information.
Confirm the information and accept the Terms of Service.
Enter a mobile number and wait for Google to send an SMS to confirm your account.
Enter the code sent to your cell phone.
That’s it! You’ll be taken to your account’s home panel, where you can edit, customize, and update your company’s details whenever necessary.
